Your business’s online reputation is not defined by only what you post about your brand, but also by what customers post about your brand. Reviews are very important for framing the reputation of your business. They make up 10% of the criteria for how Google displays results and can make a substantial impact on potential […]
The Principles of Good Web Design
Three new websites are built every second, with 252,000 new websites created every day. Within 10-15 seconds, a visitor landing on your website can decide whether they want to continue or leave your website. Irrespective of your backend code, if your web design isn’t impressive, users will lose interest and bounce. If users can’t understand […]
SEO Strategies for Online Reputation Management
Despite having good and positive reviews, does your website remain invisible? It is mostly due to bad seo practices. Positive information, especially from a source outside your business, can boost your ranking in Google Search. Google accounts for over 92% of global search traffic. This is the power of seo in online reputation management. With […]
E-commerce Email Marketing Strategies
E-commerce email marketing lets you inform your customers directly about new products, discounts, etc. As of 2025, nearly 4.5 billion people worldwide use email, and by 2027, this number is expected to surpass 4.8 billion. Sending a well-crafted email can generate buzz about your new product and reach the correct target audience. Many businesses treat […]
Micro-Interaction: Enhancing user engagement with subtle animations
Micro-Interactions, such as buttons changing colors, etc, can also boost user engagement and customer satisfaction. These small yet powerful design elements are the secret behind an engaging and intuitive user experience. These Micro-Interactions can turn everyday user interactions into memorable interactions. According to a report, 83% of digital marketers stated that animated videos helped them […]
Sentiment Analysis of Online Reviews
Reviews help in understanding what your customers think about you and your services. It provides a lot of important insight, and brands also try to gather more reviews from customers. 71% of customers read online reviews when they research a business. Also, 56% of customers change their perspective of a business based on how it […]
Glassmorphism: Creating depth with transparency and blur effects
User interface design isn’t static. These days, a trend built on layers and subtle depth is creeping into almost every app. Glassmorphism is emerging as a major UI design trend that is shaping modern visual design. Its focus is on translucency, depth, and minimalism. This style was re-popularized in 2020 when Apple’s macOS Big Sur […]
The Impact of Influencer Marketing on Customer Behaviour
Influencer marketing is a very important element of digital marketing. It helps in shaping online shopping preferences and consumer behaviour. Brands are increasingly collaborating with social media influencers to engage the target audience, enhance brand image, and boost brand recognition, which in turn boosts their sales. 89% of marketers say the ROI is better than […]
The Power of Review Management: Success Story
Word-of-mouth is a very powerful marketing tool. Online reviews are equivalent to word-of-mouth. 98% of customers rely on reviews before making a purchase and 94% stated that negative reviews have made them avoid a business. Businesses want to know about their product and services, area of improvement, etc. the feedback can range from simple star […]
Email Deliverability Strategies
Email deliverability is affected by multiple variables. However, you can’t ignore it. Improving your deliverability rate can impact your campaign, increase open rate, clicks, etc. The average email deliverability rate is 83%, with an excellent rate being 95% or higher. Your emails can go unnoticed if it is not delivered to users or don’t land […]
