Negative feedback can feel like a setback, but with the right strategy, it can become one of your strongest strategies. How you handle criticism shows a lot about your brand and its value. It shows your power in using this criticism and turning it into a positive customer experience, and boosting customer loyalty. However, if […]
Balancing Organic and Paid Social Media: Strategies for mix and effectiveness
Social media is one of the most effective tools for raising awareness, engaging more customers, and growing your leads. 65.7% of the global population is active social media users. However, with ever-changing algorithms and increasing competition for attention, simply posting organic content won’t help you reach your audience. This is where paid advertising comes into […]
Using Imagery and Graphics in Web Design
There are many ways to integrate images and graphics into your website, but it depends on your choice how it will impact user experience. Relevant, informative, and appealing photos engage users and help them accomplish their tasks. Imagery conveys brand identity and personality, communicates complex concepts, and leaves a powerful impression on users. Design-related factors […]
Social Commerce: Integrating Social Media in Your Strategy
As the world is getting more connected, online shopping has undergone a remarkable transformation because of the rise of social media and e-commerce businesses. Social commerce is a blend of social networking and online shopping. It has reshaped customer behaviour and interactions. Global social commerce sales are estimated to reach $2.9 trillion by 2026. Social […]
Why Brands are collaborating with Micro-Influencers
When you plan an influencer marketing strategy, businesses feel tempted to target popularity by collaborating with a big influencer. However, it might not help you in achieving your goals. Rather than going behind large audiences, target relevant and potential audiences. Micro-influencers help target and attract meaningful audiences. According to a report, micro influencers boost higher-than-average […]
The Future of Online Reputation Management: Trends to Watch
With changing trends and technologies, reputation management is built not only on technological advancement but also on changing consumer behaviour. Brands’ reputation today can either make or break their business. 68% of consumers are willing to pay up to 15% more for a product or service from a company that has a good and positive […]
Voice Search Optimisation: Preparing for the next wave of queries
Voice search has transformed the way users interact with search engines. In 2024, over 8.4 billion voice assistants were in use. Today, it has become a necessity. Over 32% of users globally rely on voice assistants each week, and brands are rethinking how to present content online. From “near me” queries on mobile to quick […]
Review Management Strategies
Running a business is full of challenges. Enterprises want more positive customer reviews, but managing online reviews across different platforms is very difficult. Most customers interact online with businesses, hence maintaining your reviews is very important. It helps in spreading a positive word of mouth about your business. According to a report, 56% of consumers […]
The Role of Social Media in Customer Service
Social media has revolutionized the way businesses interact with their customers. Other than being a platform for brand promotion and marketing, it has become an important channel for delivering exceptional customer service. It helps in connecting with customers in real time, allowing brands to address concerns, build strong long-term relationships, establish a strong online reputation […]
Email Marketing for Mobile Users
Email marketing offers a high return on investment of $36 for every dollar spent. Also 42% of people use mobile devices to open emails as compared to desktops. If businesses are not designing their emails for mobile devices, they are missing out on huge business opportunities. Poor mobile formatting, high load time, nonresponsive design, etc, […]
