AI has changed the way people interact with search engines. You must create a seo strategy so that your business is visible in both organic search and generative search. Relying solely on traditional seo tactics will not help. AI has revolutionized numerous industries and search engine optimization is no exception. According to a report, by […]
Email Marketing for Small Businesses
Every business wants a strategy that yields a profit and generates new potential leads by optimally utilizing its resources. With numerous tactics and strategies to choose from, deciding which one to invest in is a challenging task. Email helps in building long-term relationships. According to a report, 49% of customers are happy to receive weekly […]
The Importance of Review Management for Small Businesses
The Internet has benefited small businesses in various ways; they can easily reach out to potential customers and determine their niche clients. Reviews help in building a positive reputation of a business and attract new leads. It involves monitoring, collecting, and responding to customer reviews across online platforms to build trust. 84% of people trust […]
The Impact of Social Media On Online Reputation
In this digital age, maintaining a strong online reputation is a must. With easy access to social media and the internet, everyone has a voice and an opinion. This opinion can either make or break you. According to a report, 95% of users read online reviews before making a purchase, and 98% read reviews for […]
The Role of Reviews in Shaping Consumer Trust
In today’s digital atmosphere, online reviews influence consumer perception and purchasing decisions. Customers rely heavily on others’ experiences before making a purchase. Customer reviews play a key role in influencing customer purchasing decisions. But it also shapes business and product development decisions. 56% of consumers say that a business’s failure to respond to reviews can […]
Social Commerce: Leveraging platforms for direct sales and engagement
Social commerce is gaining momentum because it delivers a meaningful customer experience and helps in staying ahead of the competition. Earlier, Instagram, Facebook, and TikTok were seen as platforms for entertainment and for generating brand awareness, and have now evolved into sophisticated sales engines. According to a survey, these platforms have helped six in ten […]
How to Encourage Customers to Leave Reviews
Whether you run a B2B or B2C business, reviews are important for every business. Especially the positive reviews, but at the same time, it is difficult to gather positive customer reviews. On the contrary, those who had a negative experience with you are eager to leave a reply. A few lines of a review can […]
How to Create Social Media Content
Creating content for social media should be powerful for both business and users. You must have a strong presence on social media, which is possible only when your content is engaging and powerful. Your content can help you in driving traffic to your website and convert them into customers. 60% of marketers stated that inbound […]
The Role of AI in Email Marketing
Email marketing is an effective way of generating leads and converting audiences. Many customers stated that email is their preferred channel for interaction. Hence, it is an important strategy of a business. According to research, the number of outbound emails has increased by 15% last year. The volume sent is high due to a high […]
Strategies for Identifying and Partnering with Influencers who align with your brand
Influencers play an important role in shaping customer perception and driving brand awareness. This industry is projected to grow to $30 billion. Identifying the correct influencer can help your business efforts and increase your brand awareness and engagement. If you find a relevant influencer, it most importantly helps in building trust. 61% of customers trust […]
