E-commerce email marketing lets you inform your customers directly about new products, discounts, etc. As of 2025, nearly 4.5 billion people worldwide use email, and by 2027, this number is expected to surpass 4.8 billion. Sending a well-crafted email can generate buzz about your new product and reach the correct target audience. Many businesses treat […]
Micro-Interaction: Enhancing user engagement with subtle animations
Micro-Interactions, such as buttons changing colors, etc, can also boost user engagement and customer satisfaction. These small yet powerful design elements are the secret behind an engaging and intuitive user experience. These Micro-Interactions can turn everyday user interactions into memorable interactions. According to a report, 83% of digital marketers stated that animated videos helped them […]
Sentiment Analysis of Online Reviews
Reviews help in understanding what your customers think about you and your services. It provides a lot of important insight, and brands also try to gather more reviews from customers. 71% of customers read online reviews when they research a business. Also, 56% of customers change their perspective of a business based on how it […]
Glassmorphism: Creating depth with transparency and blur effects
User interface design isn’t static. These days, a trend built on layers and subtle depth is creeping into almost every app. Glassmorphism is emerging as a major UI design trend that is shaping modern visual design. Its focus is on translucency, depth, and minimalism. This style was re-popularized in 2020 when Apple’s macOS Big Sur […]
The Impact of Influencer Marketing on Customer Behaviour
Influencer marketing is a very important element of digital marketing. It helps in shaping online shopping preferences and consumer behaviour. Brands are increasingly collaborating with social media influencers to engage the target audience, enhance brand image, and boost brand recognition, which in turn boosts their sales. 89% of marketers say the ROI is better than […]
The Power of Review Management: Success Story
Word-of-mouth is a very powerful marketing tool. Online reviews are equivalent to word-of-mouth. 98% of customers rely on reviews before making a purchase and 94% stated that negative reviews have made them avoid a business. Businesses want to know about their product and services, area of improvement, etc. the feedback can range from simple star […]
Email Deliverability Strategies
Email deliverability is affected by multiple variables. However, you can’t ignore it. Improving your deliverability rate can impact your campaign, increase open rate, clicks, etc. The average email deliverability rate is 83%, with an excellent rate being 95% or higher. Your emails can go unnoticed if it is not delivered to users or don’t land […]
Generative SEO: Optimizing content for AI-powered search results
AI has changed the way people interact with search engines. You must create an seo strategy so that your business is visible in both organic search and generative search. Relying solely on traditional seo tactics will not help. AI has revolutionized numerous industries, and search engine optimization is no exception. According to a report, by […]
Email Marketing for Small Businesses
Every business wants a strategy that yields a profit and generates new potential leads by optimally utilizing its resources. With numerous tactics and strategies to choose from, deciding which one to invest in is a challenging task. Email helps in building long-term relationships. According to a report, 49% of customers are happy to receive weekly […]
The Importance of Review Management for Small Businesses
The Internet has benefited small businesses in various ways; they can easily reach out to potential customers and determine their niche clients. Reviews help in building a positive reputation of a business and attract new leads. It involves monitoring, collecting, and responding to customer reviews across online platforms to build trust. 84% of people trust […]
