Email marketing offers a high return on investment of $36 for every dollar spent. Also 42% of people use mobile devices to open emails as compared to desktops. If businesses are not designing their emails for mobile devices, they are missing out on huge business opportunities. Poor mobile formatting, high load time, nonresponsive design, etc, […]
Managing Social Media Crisis
Negative review or incidents spreads like fire. You should be prepared to respond to such a situation responsibly and maturely. It is important to have an action plan at hand. In 2025, such a situation can occur within a few minutes. 69% of business owners have experienced a crisis in the last five years, with […]
The Importance of Responsive Web Design
Responsive web design is an important element in today’s competitive digital space. Especially with the deep penetration of mobile and internet, where 86% of the global population uses smartphones.. Given that more users are using mobile to access the web, both for browsing and otherwise, responsive web design should be a priority for all websites. […]
A/B Testing in Email Marketing
Comparing two different user experiences to make an informed decision is very important for A/B Testing. Whether it’s a landing page, mobile app experience, email marketing, or A/B testing, provide the necessary data to move beyond and make decisions that can resonate with customers and boost business goals. Email marketing remains the highest ROI digital […]
Social Media for Small Businesses
In this digital era, having a strong online presence and visibility is very important. Your brand should have an identity and a voice; social media can help you in shaping that. Social media is a cost-effective way to enhance brand visibility, engage with customers, and boost revenue. Regardless of your industry, social media helps you […]
The Impact of Online Reviews on Business Reputation
Your business’s online reputation is not defined by only what you post about your brand, but also by what customers post about your brand. Reviews are very important for framing the reputation of your business. They make up 10% of the criteria for how Google displays results and can make a substantial impact on potential […]
The Principles of Good Web Design
Three new websites are built every second, with 252,000 new websites created every day. Within 10-15 seconds, a visitor landing on your website can decide whether they want to continue or leave your website. Irrespective of your backend code, if your web design isn’t impressive, users will lose interest and bounce. If users can’t understand […]
SEO Strategies for Online Reputation Management
Despite having good and positive reviews, does your website remain invisible? It is mostly due to bad seo practices. Positive information, especially from a source outside your business, can boost your ranking in Google Search. Google accounts for over 92% of global search traffic. This is the power of seo in online reputation management. With […]
E-commerce Email Marketing Strategies
E-commerce email marketing lets you inform your customers directly about new products, discounts, etc. As of 2025, nearly 4.5 billion people worldwide use email, and by 2027, this number is expected to surpass 4.8 billion. Sending a well-crafted email can generate buzz about your new product and reach the correct target audience. Many businesses treat […]
Micro-Interaction: Enhancing user engagement with subtle animations
Micro-Interactions, such as buttons changing colors, etc, can also boost user engagement and customer satisfaction. These small yet powerful design elements are the secret behind an engaging and intuitive user experience. These Micro-Interactions can turn everyday user interactions into memorable interactions. According to a report, 83% of digital marketers stated that animated videos helped them […]
