As the world is getting more connected, online shopping has undergone a remarkable transformation because of the rise of social media and e-commerce businesses. Social commerce is a blend of social networking and online shopping. It has reshaped customer behaviour and interactions. Global social commerce sales are estimated to reach $2.9 trillion by 2026. Social […]
Why Brands are collaborating with Micro-Influencers
When you plan an influencer marketing strategy, businesses feel tempted to target popularity by collaborating with a big influencer. However, it might not help you in achieving your goals. Rather than going behind large audiences, target relevant and potential audiences. Micro-influencers help target and attract meaningful audiences. According to a report, micro influencers boost higher-than-average […]
The Future of Online Reputation Management: Trends to Watch
With changing trends and technologies, reputation management is built not only on technological advancement but also on changing consumer behaviour. Brands’ reputation today can either make or break their business. 68% of consumers are willing to pay up to 15% more for a product or service from a company that has a good and positive […]
Voice Search Optimisation: Preparing for the next wave of queries
Voice search has transformed the way users interact with search engines. In 2024, over 8.4 billion voice assistants were in use. Today, it has become a necessity. Over 32% of users globally rely on voice assistants each week, and brands are rethinking how to present content online. From “near me” queries on mobile to quick […]
Review Management Strategies
Running a business is full of challenges. Enterprises want more positive customer reviews, but managing online reviews across different platforms is very difficult. Most customers interact online with businesses, hence maintaining your reviews is very important. It helps in spreading a positive word of mouth about your business. According to a report, 56% of consumers […]
The Role of Social Media in Customer Service
Social media has revolutionized the way businesses interact with their customers. Other than being a platform for brand promotion and marketing, it has become an important channel for delivering exceptional customer service. It helps in connecting with customers in real time, allowing brands to address concerns, build strong long-term relationships, establish a strong online reputation […]
Email Marketing for Mobile Users
Email marketing offers a high return on investment of $36 for every dollar spent. Also 42% of people use mobile devices to open emails as compared to desktops. If businesses are not designing their emails for mobile devices, they are missing out on huge business opportunities. Poor mobile formatting, high load time, nonresponsive design, etc, […]
Managing Social Media Crisis
Negative review or incidents spreads like fire. You should be prepared to respond to such a situation responsibly and maturely. It is important to have an action plan at hand. In 2025, such a situation can occur within a few minutes. 69% of business owners have experienced a crisis in the last five years, with […]
The Importance of Responsive Web Design
Responsive web design is an important element in today’s competitive digital space. Especially with the deep penetration of mobile and internet, where 86% of the global population uses smartphones.. Given that more users are using mobile to access the web, both for browsing and otherwise, responsive web design should be a priority for all websites. […]
A/B Testing in Email Marketing
Comparing two different user experiences to make an informed decision is very important for A/B Testing. Whether it’s a landing page, mobile app experience, email marketing, or A/B testing, provide the necessary data to move beyond and make decisions that can resonate with customers and boost business goals. Email marketing remains the highest ROI digital […]
