Measuring the success of your social media campaigns depends on the goals of your social media campaigns. Social media metrics are an important tool for measuring the success of your campaign. It helps in understanding how your audience engages with you, and eventually helps establish a strong, positive reputation. It is estimated that in 2025, […]
The role of Budgeting and Resource Allocation in Digital Marketing
Budgeting and resource allocation are very important aspects of a digital marketing strategy. You can’t fulfill your long-term marketing goals without a clear understanding of how much money you are willing to spend and how your resources will be allocated. Planning your digital marketing strategically helps enhance return on investment (ROI). Over-allocating your resources to […]
Email Marketing Mistakes You’re Making
Emails connect you with customers in a way that no other channel can. According to Forbes, one-third of marketers use email marketing, and 90% are planning to increase their spending on email campaigns. 87% of marketers rely on emails to enhance engagement. It helps build strong relationships with customers. But many marketers use email marketing and do not achieve […]
The Impact of Google My Business on Online Reputation: How to Optimise Your Listing for Maximum Visibility
Every business desires more targeted visibility on Google. According to a report, 97% of people learn about a local business online. For this, many businesses optimize their website and Google Ads. However, many forget to optimize their Google business listing. According to a report, despite 167 billion searches performed on Google each month, a BrightLocal […]
Reputation Management Strategies For Businesses: How to Manage and Monitor Online Presence
A brand’s online reputation can make or break its success. Also, nowadays consumers are more active for a longer period of time and consume more information. 75% of consumers always read an online review before making a purchase. Having a good online reputation helps in building trust and credibility with the audience. Social media has […]
The Future of Social Media Marketing: Trends and Predictions
Social media is a very competitive and ever-changing space. Keeping up with the latest trends is very important to remain relevant. With evolving technology and customer behaviour, these trends change from time to time. AI-driven personalization, short-form videos, voice search, etc., which were trending in 2024, have become a thing of the past in 2025. […]
Ultimate Guide to Creating a Social Media Content Calendar
Many social media practitioners and managers get stressed and overburdened managing day-to-day tasks on multiple social media accounts, especially when they have to keep up with the latest trends and maintain the consistency of content and posting. This is why creating and maintaining an effective social media content calendar is important. According to a study, […]
Ultimate Guide To Email List Segmentation
Email marketing is one of the most effective ways to connect with and reach your target audience. However, you cannot send the same email to your entire list. It will do more harm than good for your business. Generic emails don’t create interest and lead to a lower engagement rate because everyone has different interests, […]
The Role of Podcasting in Digital Marketing: How to Create and Promote Successful Podcasts
The popularity of podcasts has skyrocketed from half a million podcasts in 2018 to nearly 3.2 to 4.1 million in 2024. With this increased popularity, marketers have the opportunity to use podcast marketing to reach relevant audiences and popularize their brand. Many celebrities and influencers have also started their podcasting shows According to research, 80% […]
Psychology of Color in Web Design: How To Choose Correct Color For Your Website
The use of color theory in design can affect the emotion and mood of the people. Using colors efficiently can enhance UX and trigger desired customer behaviour. Sometimes by changing the color of the buttons can double the desired behaviour by double. According to a study, color increases brand recognition by 80%. Color is a […]
