Marketers today have more data about their customers than ever before. Marketers use these insights to create a data-driven strategy, especially data-driven content, to attract and retain customers. Content is the backbone of your marketing. Content that resonates with users is a sign ofa successful marketing strategy. By using data, you can create engaging and […]
The Role of AI in Marketing Automation
Engaging customers in real-time requires faster, more accurate decision-making regarding what they have to say, when it is needed to say, and how. Your messages should show a deep understanding of customer context and offer valuable and relevant solutions. With the advent of AI, marketers use the power of AI to automate AI-powered solutions, which […]
TikTok Advertising: Strategy & Best Practices
Marketers look for new ways and platforms to market their products and services. TikTok provides multiple opportunities for you to grow your business and increase sales. The success of this app has attracted the interest of many marketers. It helps them in reaching new audiences. You can tap into this global audience using TikTok ads […]
The science of subject line copy: Formulas that boost open rate
Interestingly, 64% of recipients decide whether to open or delete a message solely based on the subject line. Approximately 376.4 billion emails are sent per day in 2025, and global email users are set to grow to 4.73 billion users in 2026. Your email subject line helps in creating the first impression and sets an […]
Typography Hierarchy for better Readability on any device
Typography is not limited to selecting an attractive and readable font. The way text is presented affects how easily users consume content, follow instructions, and engage with your website. 70% of companies use sans-serif fonts in their logos. However, graphic designers use 5 to 20 different fonts in a project. Readability helps in building trust, […]
Interactive Email Marketing: Best Practices
Emails can connect with users in a way that few other digital channels can. 59% of consumers stated that marketing emails can influence their purchasing decisions. Emails help in creating long-term relationships. However, if your emails are interactive and visually appealing, it helps grab attention within a few seconds and enhances brand recognition. By adding […]
Turning Negative Reviews Into a Positive Customer Experience
Negative feedback can feel like a setback, but with the right strategy, it can become one of your strongest strategies. How you handle criticism shows a lot about your brand and its value. It shows your power in using this criticism and turning it into a positive customer experience, and boosting customer loyalty. However, if […]
Balancing Organic and Paid Social Media: Strategies for mix and effectiveness
Social media is one of the most effective tools for raising awareness, engaging more customers, and growing your leads. 65.7% of the global population is active social media users. However, with ever-changing algorithms and increasing competition for attention, simply posting organic content won’t help you reach your audience. This is where paid advertising comes into […]
Using Imagery and Graphics in Web Design
There are many ways to integrate images and graphics into your website, but it depends on your choice how it will impact user experience. Relevant, informative, and appealing photos engage users and help them accomplish their tasks. Imagery conveys brand identity and personality, communicates complex concepts, and leaves a powerful impression on users. Design-related factors […]
Social Commerce: Integrating Social Media in Your Strategy
As the world is getting more connected, online shopping has undergone a remarkable transformation because of the rise of social media and e-commerce businesses. Social commerce is a blend of social networking and online shopping. It has reshaped customer behaviour and interactions. Global social commerce sales are estimated to reach $2.9 trillion by 2026. Social […]
