Email marketing is an effective way to deliver your brand’s message, connect with the audience, and turn leads into subscribers. However, it is hard to come up with new ideas for content to engage with your subscribers. Also, it is frustrating that after building an email list if your subscribers don’t respond to you. According […]
Tips for Developing a Comprehensive Social Media Strategy
Social media is an effective way for all businesses, irrespective of their size, to reach target audiences. Users discover, learn, follow, explore, and shop on social media, so if you are not active on these platforms, you are missing an opportunity. In today’s time, it has become a necessity to be active on social media. […]
Email Marketing Goal For Your Email Campaigns
An email marketing strategy requires planning. More than 361 billion emails are sent daily, with 4.59 billion users. By spending adequate time and resources on your email marketing strategy, you can meet your goals. Email marketing goals help in providing a clear direction and focus to your email campaign. They help in defining its purpose […]
Why Your Business Needs a Design System: Importance & Case Study
A design system is an ever-evolving industry; for this reason, your website should also adapt and grow. Design systems enhance collaboration, ensure consistency, and accelerate design and development. According to a study, 65% of companies use a design system. It is a scalable, flexible solution to meet changing needs and design new According to an […]
How to Develop an Effective Digital Marketing Strategy
An effective digital marketing strategy helps businesses in connecting with their target audience, generating leads, and boosting sales. A well-planned strategy acts as a foundation for all your efforts, from content strategy, social media marketing, marketing automation, to email marketing, SEO, etc. It is essential to understand your goal, target audience, product type, and market […]
Using Visuals in Email Marketing
Email marketing is a very popular and successful marketing strategy. Creating a good email may sound easy, but it is not easy to create an engaging email. A. good email marketing design is important to grab the recipient’s attention, and it is easy to understand. You must incorporate relevant content and other elements of design […]
Optimising Affiliate Marketing Campaigns
Irrespective of the brand size, Affiliate marketing has become one of the most successful marketing techniques. By partnering with affiliates, you can enhance knowledge, drive sales, and improve brand visibility. It is cost-effective and highly flexible, where you can target your traffic more accurately. In the US and Canada, affiliate marketing is used by 80% […]
Which is better for your business: Google Ads Vs Facebook Ads
Google Ads and Facebook Ads are two important parts of PPC advertising. Both of these aspects boost businesses’ sales and maximize their sales. Google handles more than 22 billion searches daily, while Facebook has an estimated 3.065 billion daily active users. There are many similarities between these two platforms however, their differences will determine which […]
Best Web Design Ideas for eCommerce
For e-commerce, your website is the visual storefront for your customers. E-commerce should reflect the tone and voice of your brand to make a smooth experience. Creating an attractive and unique e-commerce website design has enhanced the platform’s sales and engagement rate. 94% of first impressions are related to e-commerce web design. According to a […]
How To Write An Effective Email Copy
Generating an effective email copy is very important because you have only seven seconds to impress your target audience. An effective and well-crafted email copy can make the difference between being ignored and being irresistible. An average email user receives 121 emails per day, while an average user opens between 20 and 40% of the […]
