Every business, irrespective of its size and popularity, needs a website. Creating a random website is not sufficient, you must create a website that reflects your brand philosophy and highlights your Unique Selling Proposition (USP). Having a website enhances your online visibility and helps you…
When businesses invest in marketing, they expect a high ROI. One of the most important aspects of a marketing campaign is evaluating its success and profit. A high profit indicates that your marketing efforts have worked and yielded good results. The data and insights collected…
For running a successful business, brands must take data-driven decisions. According to the S&P Global Market Intelligence Study, 96% of people stated the importance of data utilization in the decision making process. Rather than relying upon your assumptions and luck, brands use relevant customer insights…
In this competitive digital space users have quick access to lots of information. To stand out from the crowd you must provide a smooth and memorable experience to your users. To do so you must personalize the experience for your users. McKinsey’s study supported this…
Instagram is one of the top two social media apps in the United States. If you are targeting Instagram to boost sales and conversion rate is the correct strategy. But to utilize its benefits to the fullest you must enhance the engagement rate of Instagram.…
In today’s digital world, every user must access websites equally. Accessibility in web design means that every user can access the website even those with some disabilities. Every user has a smooth user experience and navigates and interacts with the website. In this blog, we…
