a/b testing

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A/B Testing in Email Marketing

November 18, 2025/

Comparing two different user experiences to make an informed decision is very important for A/B Testing. Whether it’s a landing page, mobile app experience, email marketing, or A/B testing, provide the necessary data to move beyond and make decisions that can resonate with customers and…

A/B Testing: It’s Importance and How To Perform It

October 3, 2024/

A/B testing over the years has become an integral part of digital marketing strategy. A/B testing is also known as split testing. A/B testing has become popular because it helps optimize website performance and user experience, and enhances conversion rate. It ensures that you remain…