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The Role of AI in Marketing Automation

January 8, 2026/

Engaging customers in real-time requires faster, more accurate decision-making regarding what they have to say, when it is needed to say, and how. Your messages should show a deep understanding of customer context and offer valuable and relevant solutions. With the advent of AI, marketers…

The Role of AI in Email Marketing

September 20, 2025/

Email marketing is an effective way of generating leads and converting audiences. Many customers stated that email is their preferred channel for interaction. Hence, it is an important strategy of a business. According to research, the number of outbound emails has increased by 15% last…