In recent years, short-form content has dominated the market specifically on social media such as TikTok and Instagram. However, despite this, the trend of long-form content is rising. It’s due to customers’ demand for in-depth information and value. Long-form content is strategically created for the…
Content is a necessity and reality of today’s digital world. A good content that is engaging and relevant helps in attracting new customers, spreading brand awareness, and boosting conversion rate. However, only creating content is not enough. Your content must be relevant, and you build…
SEO and Content Marketing are two important pillars of digital marketing. According to a report, 75% of users don’t scroll past the first page of a Search Engine Results Page (SERP). Including SEO in the content strategy can yield desirable results. Many marketers see these…
Creating fresh and unique content is very difficult but this is what users want. Creating new content requires a lot of research and hard work however creating new content requires time. Users can’t wait for long for new content. In this situation, repurposing old content…
There is a famous saying that content is the king. Indeed it is true, however, with the increasing competition, marketers try to create unique content. They aim to connect more meaningfully with their users and to do so they use storytelling. Using a powerful storytelling…
Content plays a crucial role in establishing your brand as an identity and decides your brand’s success. It establishes an emotional bond between you and your customers where you create content for various platforms. It helps in providing relevant information to potential customers. Content ensures…
Content marketing strategy helps e-commerce brands to provide information about their products, discounts, launches, etc to their customers and attract new potential customers. As of 2023, e-commerce contributes 15.6% of all retail sales. If your content marketing strategy is effective it will help in building…
The digital landscape is changing and so is the marketing strategies. More and more companies are entering into the industry so it is important to make a strategy that helps you in standing out from your competitors. The traditional marketing strategies are still relevant but…
