Paid ads are one of the most important elements of digital marketing. However, many people often overuse it because of the immediate result. According to a study, Global ad spending in search advertising is assumed to reach $351.55 billion in 2025. Paid advertisements can’t be…
Getting emails delivered to a recipient’s inbox is one of the most complicated tasks for marketers. Without email deliverability, your emails risk landing in the spam folder. Email deliverability is a feedback loop that checks whether you are sending relevant content to the correct target…
In 2024, there were 4.5 billion email users, with over 361 billion emails sent daily. According to a report, 64% of marketers consider email marketing to be a very effective method of acquiring new customers and retaining existing customers, especially for smaller businesses. Email marketing…
The evolving technology has impacted the growing hospitality industry. Along with these advancements, the Internet helps in shaping the customer’s decision when booking a hotel. With over 5.56 billion internet users, 8.2 billion people can access information online. 81% of customers before booking a hotel,…
Measuring the success of your social media campaigns depends on the goals of your social media campaigns. Social media metrics are an important tool for measuring the success of your campaign. It helps in understanding how your audience engages with you, and eventually helps establish…
Budgeting and resource allocation are very important aspects of a digital marketing strategy. You can’t fulfill your long-term marketing goals without a clear understanding of how much money you are willing to spend and how your resources will be allocated. Planning your digital marketing strategically…
Emails connect you with customers in a way that no other channel can. According to Forbes, one-third of marketers use email marketing, and 90% are planning to increase their spending on email campaigns. 87% of marketers rely on emails to enhance engagement. It helps build strong relationships with customers.…
Every business desires more targeted visibility on Google. According to a report, 97% of people learn about a local business online. For this, many businesses optimize their website and Google Ads. However, many forget to optimize their Google business listing. According to a report, despite…
A brand’s online reputation can make or break its success. Also, nowadays consumers are more active for a longer period of time and consume more information. 75% of consumers always read an online review before making a purchase. Having a good online reputation helps in…
Social media is a very competitive and ever-changing space. Keeping up with the latest trends is very important to remain relevant. With evolving technology and customer behaviour, these trends change from time to time. AI-driven personalization, short-form videos, voice search, etc., which were trending in…
