Running an influencer marketing campaign is easy but measuring its ROI is a complex task. 30% of marketers still don’t track ROI. According to a report, 80% of marketers found influencer marketing effective for their campaigns, while 58% stated the same for traditional marketing. In…
Social media is growing very fast. In fact, Instagram has over 3 billion users, with 500 million using the app daily. It added social commerce features to the app in 2019, with the total social commerce market growing to 51.8 billion US dollars in 2022…
Instagram is one of the top two social media apps in the United States. If you are targeting Instagram to boost sales and conversion rate is the correct strategy. But to utilize its benefits to the fullest you must enhance the engagement rate of Instagram.…
If your eCommerce business provides high-quality products, fast shipping, and an easy checkout process, this alone will not guarantee a high return on your investment because high quality and efficiency are useless if your customers are not aware of them or don’t appreciate them. According…
Today AI is not only an innovative tool but is also reshaping how we build, shape, and interact with websites. It enhances user experience. AI has the potential to make your website more adaptive, intuitive, and engaging. It is easy for web designers today to…
How do you know your website is performing well? A well-performing website is one where your users convert into paying customers. A high conversion rate depicts your effectiveness and well-performing conversion strategies. The most common desired conversions are, making a purchase, signing up for a…
Boosting your sales is very complex and competitive, to stay relevant in the market you must market your product and service smartly. For that, you must know the correct way to sell your product. Some brands use cross-selling to increase their sales while some use…
A/B testing over the years has become an integral part of digital marketing strategy. A/B testing is also known as split testing. A/B testing has become popular because it helps optimize website performance and user experience, and enhances conversion rate. It ensures that you remain…
Content plays a crucial role in establishing your brand as an identity and decides your brand’s success. It establishes an emotional bond between you and your customers where you create content for various platforms. It helps in providing relevant information to potential customers. Content ensures…
Customers check online reviews and ratings before purchasing to check the user’s experience and see how satisfied they are with the service and product. According to a study, 90% of Customers trust their friends’ recommendations more than brand advertisements. Social proofs work better than scripted advertisements.…
