Email deliverability is affected by multiple variables. However, you can’t ignore it. Improving your deliverability rate can impact your campaign, increase open rate, clicks, etc. The average email deliverability rate is 83%, with an excellent rate being 95% or higher. Your emails can go unnoticed…
In this era, the attention of users diverts fast; 65% of customers prefer to be contacted by brands via email. Designing attractive emails helps in capturing and maintaining the user’s interest. However, visual design does not mean adding images to an email but incorporating visual…
One of the most powerful ways to connect with your customers is to utilize automated email campaigns. These are emails sent to users automatically based on their behaviour, interests, etc. Email automation offers a solution by handling repetitive tasks and letting you focus on more…
Personalisation is very important for your business. To use personalisation effectively, you must segment your users into different segments or customer personas. Email marketing offers a higher Return on Investment compared to other media. Average email marketing ROI stands at $36 for every $1 spent…
An email marketing strategy requires planning. More than 361 billion emails are sent daily, with 4.59 billion users. By spending adequate time and resources on your email marketing strategy, you can meet your goals. Email marketing goals help in providing a clear direction and focus…
Email marketing is a very popular and successful marketing strategy. Creating a good email may sound easy, but it is not easy to create an engaging email. A. good email marketing design is important to grab the recipient’s attention, and it is easy to understand.…
Getting emails delivered to a recipient’s inbox is one of the most complicated tasks for marketers. Without email deliverability, your emails risk landing in the spam folder. Email deliverability is a feedback loop that checks whether you are sending relevant content to the correct target…
Emails connect you with customers in a way that no other channel can. According to Forbes, one-third of marketers use email marketing, and 90% are planning to increase their spending on email campaigns. 87% of marketers rely on emails to enhance engagement. It helps build strong relationships with customers.…
Email marketing is one of the most effective ways to connect with and reach your target audience. However, you cannot send the same email to your entire list. It will do more harm than good for your business. Generic emails don’t create interest and lead…
Despite so many new channels and methods of marketing, email marketing continues to be one of the most important channels of marketing. However, it is important to measure the success of your campaigns as it reveals how clearly we understand the market and target audience. …
