Interestingly, 64% of recipients decide whether to open or delete a message solely based on the subject line. Approximately 376.4 billion emails are sent per day in 2025, and global email users are set to grow to 4.73 billion users in 2026. Your email subject…
Emails can connect with users in a way that few other digital channels can. 59% of consumers stated that marketing emails can influence their purchasing decisions. Emails help in creating long-term relationships. However, if your emails are interactive and visually appealing, it helps grab attention…
Email marketing offers a high return on investment of $36 for every dollar spent. Also 42% of people use mobile devices to open emails as compared to desktops. If businesses are not designing their emails for mobile devices, they are missing out on huge business…
Comparing two different user experiences to make an informed decision is very important for A/B Testing. Whether it’s a landing page, mobile app experience, email marketing, or A/B testing, provide the necessary data to move beyond and make decisions that can resonate with customers and…
E-commerce email marketing lets you inform your customers directly about new products, discounts, etc. As of 2025, nearly 4.5 billion people worldwide use email, and by 2027, this number is expected to surpass 4.8 billion. Sending a well-crafted email can generate buzz about your new…
Email deliverability is affected by multiple variables. However, you can’t ignore it. Improving your deliverability rate can impact your campaign, increase open rate, clicks, etc. The average email deliverability rate is 83%, with an excellent rate being 95% or higher. Your emails can go unnoticed…
Every business wants a strategy that yields a profit and generates new potential leads by optimally utilizing its resources. With numerous tactics and strategies to choose from, deciding which one to invest in is a challenging task. Email helps in building long-term relationships. According to…
Email marketing is an effective way of generating leads and converting audiences. Many customers stated that email is their preferred channel for interaction. Hence, it is an important strategy of a business. According to research, the number of outbound emails has increased by 15% last…
In this era, the attention of users diverts fast; 65% of customers prefer to be contacted by brands via email. Designing attractive emails helps in capturing and maintaining the user’s interest. However, visual design does not mean adding images to an email but incorporating visual…
Competition for customers’ attention and engagement is difficult. According to a report, in 2025, there will be 4.5 billion email users globally, with an expected increase to 4.73 billion by 2026. People receive dozens of emails every day, but only a few of them are…
