In the era of digital advertising, one marketing channel that consistently delivers returns is none other than email marketing. At $8.6 billion globally, it constitutes the backbone of e-commerce marketing. You send emails to users who are interested in your business. If you want to…
It is easy to succeed when you have set smart, measurable, and achievable goals. Setting a marketing goal should be your top priority, as it will form the basis of your marketing strategy. When you fulfil your goals, you fulfil your business goals as well,…
To take your business to the next level or establish itself as a brand, you need constant engagement with your customers. Drip email marketing lets you send the right messages at the right time by scheduling a series of emails with personalised content. Drip campaigns…
Writing an effective and convincing caption is very important for social media strategy. Visuals help in grabbing attention, and captions help in providing a context, personality, and a chance of engagement. For crafting an engaging caption, you must understand your audience, use strategy and creativity. …
Imagine you have spent your resources and time creating a high-quality product or service. You have set up a marketing plan and website, but customers aren’t buying from you. Although you have traffic, the conversion rate is low. Then, in such a scenario, you need…
In today’s world, mobile marketing has become a powerful tool for businesses. With the proliferation of smartphones and tablets, consumers are increasingly using mobile phones for social interaction and shopping. Mobile sales account for 55.25% of all online sales, which outpaces desktop sales. By 2028,…
To get the most out of your marketing campaign, look at your campaign from two perspectives. For years, we have been looking at metrics from one perspective; however, now. We should look at metrics from two perspectives, machine and human. Or you can specify them…
Businesses must have a clear plan for creating a successful performance marketing campaign. Your campaign should be based on goals and measurable results such as clicks, sales, leads, etc. It has become a dominant approach that companies use for connecting with their customers. It helps…
One of the biggest challenges for any business is to effectively engage with customers at every stage of the sales funnel. Marketing involves creating leads—the act of identifying potential customers, attracting them, and then eventually converting them into buyers. According to a report, 80% of…
Every business wants to increase its conversion rate and boost sales. They continually adapt to the latest trends and strategies. In 2011, Expedia increased its profits by $12 million by making one change in its checkout process. Similarly, going to cut one word and adding…
