Comparing two different user experiences to make an informed decision is very important for A/B Testing. Whether it’s a landing page, mobile app experience, email marketing, or A/B testing, provide the necessary data to move beyond and make decisions that can resonate with customers and…
In this digital era, having a strong online presence and visibility is very important. Your brand should have an identity and a voice; social media can help you in shaping that. Social media is a cost-effective way to enhance brand visibility, engage with customers, and…
Three new websites are built every second, with 252,000 new websites created every day. Within 10-15 seconds, a visitor landing on your website can decide whether they want to continue or leave your website. Irrespective of your backend code, if your web design isn’t impressive,…
Despite having good and positive reviews, does your website remain invisible? It is mostly due to bad seo practices. Positive information, especially from a source outside your business, can boost your ranking in Google Search. Google accounts for over 92% of global search traffic. This…
E-commerce email marketing lets you inform your customers directly about new products, discounts, etc. As of 2025, nearly 4.5 billion people worldwide use email, and by 2027, this number is expected to surpass 4.8 billion. Sending a well-crafted email can generate buzz about your new…
Micro-Interactions, such as buttons changing colors, etc, can also boost user engagement and customer satisfaction. These small yet powerful design elements are the secret behind an engaging and intuitive user experience. These Micro-Interactions can turn everyday user interactions into memorable interactions. According to a report,…
Reviews help in understanding what your customers think about you and your services. It provides a lot of important insight, and brands also try to gather more reviews from customers. 71% of customers read online reviews when they research a business. Also, 56% of customers…
User interface design isn’t static. These days, a trend built on layers and subtle depth is creeping into almost every app. Glassmorphism is emerging as a major UI design trend that is shaping modern visual design. Its focus is on translucency, depth, and minimalism. This…
Influencer marketing is a very important element of digital marketing. It helps in shaping online shopping preferences and consumer behaviour. Brands are increasingly collaborating with social media influencers to engage the target audience, enhance brand image, and boost brand recognition, which in turn boosts their…
Word-of-mouth is a very powerful marketing tool. Online reviews are equivalent to word-of-mouth. 98% of customers rely on reviews before making a purchase and 94% stated that negative reviews have made them avoid a business. Businesses want to know about their product and services, area…
