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The Impact of Artificial Intelligence on Web Design

August 30, 2025/

Artificial Intelligence has a significant impact on web development by automating repetitive tasks and enabling data-driven insights to build high-quality and personalized sites fast. AI-driven tools and techniques are making web design fast, easy, and efficient, especially for e-commerce platforms. According to a report, 58%…

Role of Personalisation in Email Marketing 

August 28, 2025/

Competition for customers’ attention and engagement is difficult. According to a report, in 2025, there will be 4.5 billion email users globally, with an expected increase to 4.73 billion by 2026. People receive dozens of emails every day, but only a few of them are…

The Impact of Social Media On Online Reputation

August 26, 2025/

Social media is an integral part of everyone’s life in today’s day and age, with 5.24 billion users. It’s not only a place where people connect but also a place where businesses establish their presence and promote their services. However, if an effective and operational…

The Importance of Review Management for Local SEO

August 22, 2025/

Customer reviews are very important for businesses because they help in providing feedback to your brand, a positive ranking factor for local seo, and social proof to minimize the risk for potential customers. 90% of customers stated that reviews play a significant role in deciding…

How to Optimise your Website for Voice Search

August 12, 2025/

Voice search is crucial for your business to remain competitive in today’s SEO market. In the US and UK, 28% of consumers claim to use voice search assistants daily. Optimizing it provides a huge opportunity for your business.  50% of all internet searches are voice-activated,…

The Benefits of using AI-powered Chatbots for Customer Service

August 10, 2025/

AI-powered chatbots are transforming how businesses connect with customers, offering a blend of personalization and efficiency. According to the Zendesk Customer Experience Trends Report, 2025, 86% of customer experience leaders believe that CX can be transformed over the next three years. This overall improves the…

The Role of Segmentation in Email Marketing 

August 8, 2025/

Personalisation is very important for your business. To use personalisation effectively, you must segment your users into different segments or customer personas. Email marketing offers a higher Return on Investment compared to other media. Average email marketing ROI stands at $36 for every $1 spent…

The Ultimate Guide to E-commerce Email Marketing 

August 6, 2025/

In the era of digital advertising, one marketing channel that consistently delivers returns is none other than email marketing. At $8.6 billion globally, it constitutes the backbone of e-commerce marketing. You send emails to users who are interested in your business.  If you want to…

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