When you plan an influencer marketing strategy, businesses feel tempted to target popularity by collaborating with a big influencer. However, it might not help you in achieving your goals. Rather than going behind large audiences, target relevant and potential audiences. Micro-influencers help target and attract…
With changing trends and technologies, reputation management is built not only on technological advancement but also on changing consumer behaviour. Brands’ reputation today can either make or break their business. 68% of consumers are willing to pay up to 15% more for a product or…
Voice search has transformed the way users interact with search engines. In 2024, over 8.4 billion voice assistants were in use. Today, it has become a necessity. Over 32% of users globally rely on voice assistants each week, and brands are rethinking how to present…
Running a business is full of challenges. Enterprises want more positive customer reviews, but managing online reviews across different platforms is very difficult. Most customers interact online with businesses, hence maintaining your reviews is very important. It helps in spreading a positive word of mouth…
Social media has revolutionized the way businesses interact with their customers. Other than being a platform for brand promotion and marketing, it has become an important channel for delivering exceptional customer service. It helps in connecting with customers in real time, allowing brands to address…
Email marketing offers a high return on investment of $36 for every dollar spent. Also 42% of people use mobile devices to open emails as compared to desktops. If businesses are not designing their emails for mobile devices, they are missing out on huge business…
Negative review or incidents spreads like fire. You should be prepared to respond to such a situation responsibly and maturely. It is important to have an action plan at hand. In 2025, such a situation can occur within a few minutes. 69% of business owners…
Responsive web design is an important element in today’s competitive digital space. Especially with the deep penetration of mobile and internet, where 86% of the global population uses smartphones.. Given that more users are using mobile to access the web, both for browsing and otherwise,…
Comparing two different user experiences to make an informed decision is very important for A/B Testing. Whether it’s a landing page, mobile app experience, email marketing, or A/B testing, provide the necessary data to move beyond and make decisions that can resonate with customers and…
In this digital era, having a strong online presence and visibility is very important. Your brand should have an identity and a voice; social media can help you in shaping that. Social media is a cost-effective way to enhance brand visibility, engage with customers, and…
