Measuring the success of your social media campaigns depends on the goals of your social media campaigns. Social media metrics are an important tool for measuring the success of your campaign. It helps in understanding how your audience engages with you, and eventually helps establish…
Budgeting and resource allocation are very important aspects of a digital marketing strategy. You can’t fulfill your long-term marketing goals without a clear understanding of how much money you are willing to spend and how your resources will be allocated. Planning your digital marketing strategically…
Emails connect you with customers in a way that no other channel can. According to Forbes, one-third of marketers use email marketing, and 90% are planning to increase their spending on email campaigns. 87% of marketers rely on emails to enhance engagement. It helps build strong relationships with customers.…
Every business desires more targeted visibility on Google. According to a report, 97% of people learn about a local business online. For this, many businesses optimize their website and Google Ads. However, many forget to optimize their Google business listing. According to a report, despite…
A brand’s online reputation can make or break its success. Also, nowadays consumers are more active for a longer period of time and consume more information. 75% of consumers always read an online review before making a purchase. Having a good online reputation helps in…
Social media is a very competitive and ever-changing space. Keeping up with the latest trends is very important to remain relevant. With evolving technology and customer behaviour, these trends change from time to time. AI-driven personalization, short-form videos, voice search, etc., which were trending in…
Many social media practitioners and managers get stressed and overburdened managing day-to-day tasks on multiple social media accounts, especially when they have to keep up with the latest trends and maintain the consistency of content and posting. This is why creating and maintaining an effective…
Email marketing is one of the most effective ways to connect with and reach your target audience. However, you cannot send the same email to your entire list. It will do more harm than good for your business. Generic emails don’t create interest and lead…
The popularity of podcasts has skyrocketed from half a million podcasts in 2018 to nearly 3.2 to 4.1 million in 2024. With this increased popularity, marketers have the opportunity to use podcast marketing to reach relevant audiences and popularize their brand. Many celebrities and influencers…
The use of color theory in design can affect the emotion and mood of the people. Using colors efficiently can enhance UX and trigger desired customer behaviour. Sometimes by changing the color of the buttons can double the desired behaviour by double. According to a…
