SEO and Content Marketing are two important pillars of digital marketing. According to a report, 75% of users don’t scroll past the first page of a Search Engine Results Page (SERP). Including SEO in the content strategy can yield desirable results. Many marketers see these…
All companies irrespective of size and industry must adhere to the rules and regulations. Regulatory compliance is a set of guidelines that you must adhere to. However different companies should comply with various laws such as the food industry focus on product safety and hygiene.…
Color theory includes rules and guidelines about various color combinations and their uses. Other than the basic terminology and classification, there is more to it. It also considers humanistic perspectives, color psychology, and cultural associations. Color theory can help you in creating engaging, attractive, smart…
Understanding the cost of a social media advertisement is very important for creating a successful social media campaign. Social media can yield a high success rate but if not handled properly, the cost of advertising can hamper your ROI. Social media strategy helps in increasing…
Technology is evolving rapidly in this competitive digital world, and businesses struggle to cope with it. Outdated technology decreases productivity. To overcome this and take advantage of opportunities, you can use the power of AI, AR, and VR. These technologies streamline operations, improve user experience,…
Every online business wants to increase its online visibility. They focus on enhancing their content. However, they often forget that highly engaging, relevant, and valuable content can get lost in this competitive digital world without an effective strategy. To highlight your content and to target…
User attention is becoming shorter, and to capture it, you must understand user psychology and apply it to web design to boost website engagement. By using psychological principles, web designers can design a user-friendly website, guide users to take a desired action, and provide an…
Artificial Intelligence (AI) has become a significant tool in every industry in the era of technological advancement. The AI market is expected to grow by 36.8%. Many designers have used AI in web design and some even assume that it will replace humans in the…
According to a study, 80% of customers use social media to engage with a brand. Once you make a post on social media, it’s published and made its impact. However, you can delete it but users see your post within a few seconds. It leaves…
Social proof is an important part of digital marketing strategy. 93% of consumers check a customer review before making a purchase. Also, 82% of consumers stated that a review has convinced them to make a purchase. Social proof helps in enhancing the SEO and building…
