Marketers today have more data about their customers than ever before. Marketers use these insights to create a data-driven strategy, especially data-driven content, to attract and retain customers. Content is the backbone of your marketing. Content that resonates with users is a sign ofa successful…
Engaging customers in real-time requires faster, more accurate decision-making regarding what they have to say, when it is needed to say, and how. Your messages should show a deep understanding of customer context and offer valuable and relevant solutions. With the advent of AI, marketers…
Marketers look for new ways and platforms to market their products and services. TikTok provides multiple opportunities for you to grow your business and increase sales. The success of this app has attracted the interest of many marketers. It helps them in reaching new audiences.…
Interestingly, 64% of recipients decide whether to open or delete a message solely based on the subject line. Approximately 376.4 billion emails are sent per day in 2025, and global email users are set to grow to 4.73 billion users in 2026. Your email subject…
Typography is not limited to selecting an attractive and readable font. The way text is presented affects how easily users consume content, follow instructions, and engage with your website. 70% of companies use sans-serif fonts in their logos. However, graphic designers use 5 to 20…
Emails can connect with users in a way that few other digital channels can. 59% of consumers stated that marketing emails can influence their purchasing decisions. Emails help in creating long-term relationships. However, if your emails are interactive and visually appealing, it helps grab attention…
Negative feedback can feel like a setback, but with the right strategy, it can become one of your strongest strategies. How you handle criticism shows a lot about your brand and its value. It shows your power in using this criticism and turning it into…
Social media is one of the most effective tools for raising awareness, engaging more customers, and growing your leads. 65.7% of the global population is active social media users. However, with ever-changing algorithms and increasing competition for attention, simply posting organic content won’t help you…
There are many ways to integrate images and graphics into your website, but it depends on your choice how it will impact user experience. Relevant, informative, and appealing photos engage users and help them accomplish their tasks. Imagery conveys brand identity and personality, communicates complex…
As the world is getting more connected, online shopping has undergone a remarkable transformation because of the rise of social media and e-commerce businesses. Social commerce is a blend of social networking and online shopping. It has reshaped customer behaviour and interactions. Global social commerce…
