Search engine optimization helps improve the ranking of your website in SERP. Your SEO efforts should be aligned with Google’s policies and regulations for better ranking. However many times rather than optimizing the SEO, many businesses make SEO mistakes that hamper your website’s ranking. 90%…
User journey is the visual and written representation of the user’s steps and experience when interacting with a product or service, etc. It gives you an idea about the user’s perspective and experience. It is reflected by understanding various touchpoints, emotions, etc throughout the user…
Product Page is one of the most important pages on the website or e-commerce because it contains all the relevant information about your product and services that a user wants to know. Having an informative and attractive product page is a must as it helps…
Social media has become an important part of our lives. News travels like fire on social media. According to a report, 60-70% of adults in the USA rely on social media as their primary news source. A social media mistake or crisis is a nightmare…
For many users, the website helps in creating the first impression of your business. Also for many users, it is a platform where your users interact with you. Having a website is very important in this competitive digital space. However, to stay relevant and competitive…
Every business preaches one sentence that the customer is number one for them and they cater solely to customers and their demands. However, how will you do it when you don’t know what your customers want, desire, and need? Many brands and businesses are adopting…
Maintaining a good online reputation is very important for any business today. You can’t control what has to say about your brand but with a well-managed and executed reputation management strategy you can dominate the overall narrative. 81% of shoppers research online before buying from…
In this competitive digital space, where user attention span is limited and they get easily distracted, it is important to create an eye-catching email and a subject line that is relevant and engaging. It helps create the first impression, and this single line of text…
SEO and Content Marketing are two important pillars of digital marketing. According to a report, 75% of users don’t scroll past the first page of a Search Engine Results Page (SERP). Including SEO in the content strategy can yield desirable results. Many marketers see these…
All companies irrespective of size and industry must adhere to the rules and regulations. Regulatory compliance is a set of guidelines that you must adhere to. However different companies should comply with various laws such as the food industry focus on product safety and hygiene.…
