Reviews are very important for your business because, according to a report by BrightLocal, 92% of customers read online reviews before making a purchase, and 87% of customers trust online review or testimonials as much as personal recommendations, especially when evaluating a local business. Having…
Voice search is crucial for your business to remain competitive in today’s SEO market. In the US and UK, 28% of consumers claim to use voice search assistants daily. Optimizing it provides a huge opportunity for your business. 50% of all internet searches are voice-activated,…
AI-powered chatbots are transforming how businesses connect with customers, offering a blend of personalization and efficiency. According to the Zendesk Customer Experience Trends Report, 2025, 86% of customer experience leaders believe that CX can be transformed over the next three years. This overall improves the…
Personalisation is very important for your business. To use personalisation effectively, you must segment your users into different segments or customer personas. Email marketing offers a higher Return on Investment compared to other media. Average email marketing ROI stands at $36 for every $1 spent…
In the era of digital advertising, one marketing channel that consistently delivers returns is none other than email marketing. At $8.6 billion globally, it constitutes the backbone of e-commerce marketing. You send emails to users who are interested in your business. If you want to…
Online reviews on websites such as Google, Yahoo, social media, etc, provide a way for people to express their point of view and experience with your business. 89% of shoppers consider reviews before making a purchase. Negative reviews can hamper your business as they can…
It is easy to succeed when you have set smart, measurable, and achievable goals. Setting a marketing goal should be your top priority, as it will form the basis of your marketing strategy. When you fulfil your goals, you fulfil your business goals as well,…
To take your business to the next level or establish itself as a brand, you need constant engagement with your customers. Drip email marketing lets you send the right messages at the right time by scheduling a series of emails with personalised content. Drip campaigns…
Writing an effective and convincing caption is very important for social media strategy. Visuals help in grabbing attention, and captions help in providing a context, personality, and a chance of engagement. For crafting an engaging caption, you must understand your audience, use strategy and creativity. …
Imagine you have spent your resources and time creating a high-quality product or service. You have set up a marketing plan and website, but customers aren’t buying from you. Although you have traffic, the conversion rate is low. Then, in such a scenario, you need…
