Influencer marketing is a very important element of digital marketing. It helps in shaping online shopping preferences and consumer behaviour. Brands are increasingly collaborating with social media influencers to engage the target audience, enhance brand image, and boost brand recognition, which in turn boosts their…
Word-of-mouth is a very powerful marketing tool. Online reviews are equivalent to word-of-mouth. 98% of customers rely on reviews before making a purchase and 94% stated that negative reviews have made them avoid a business. Businesses want to know about their product and services, area…
Email deliverability is affected by multiple variables. However, you can’t ignore it. Improving your deliverability rate can impact your campaign, increase open rate, clicks, etc. The average email deliverability rate is 83%, with an excellent rate being 95% or higher. Your emails can go unnoticed…
AI has changed the way people interact with search engines. You must create an seo strategy so that your business is visible in both organic search and generative search. Relying solely on traditional seo tactics will not help. AI has revolutionized numerous industries, and search…
Every business wants a strategy that yields a profit and generates new potential leads by optimally utilizing its resources. With numerous tactics and strategies to choose from, deciding which one to invest in is a challenging task. Email helps in building long-term relationships. According to…
The Internet has benefited small businesses in various ways; they can easily reach out to potential customers and determine their niche clients. Reviews help in building a positive reputation of a business and attract new leads. It involves monitoring, collecting, and responding to customer reviews…
In this digital age, maintaining a strong online reputation is a must. With easy access to social media and the internet, everyone has a voice and an opinion. This opinion can either make or break you. According to a report, 95% of users read online…
In today’s digital atmosphere, online reviews influence consumer perception and purchasing decisions. Customers rely heavily on others’ experiences before making a purchase. Customer reviews play a key role in influencing customer purchasing decisions. But it also shapes business and product development decisions. 56% of consumers…
Social commerce is gaining momentum because it delivers a meaningful customer experience and helps in staying ahead of the competition. Earlier, Instagram, Facebook, and TikTok were seen as platforms for entertainment and for generating brand awareness, and have now evolved into sophisticated sales engines. According…
Whether you run a B2B or B2C business, reviews are important for every business. Especially the positive reviews, but at the same time, it is difficult to gather positive customer reviews. On the contrary, those who had a negative experience with you are eager to…
