Online reputation management plays an important role in local business’s digital marketing strategy. According to a study, 98% of people read online reviews before making a buying decision. However, in today’s digital time, plenty of review monitoring tools and software are available for managing the…
In this competitive digital age, every business is competing with each other for the audience’s attention. Bigger brands enjoy certain perks in the market due to their authority and large customer base in the market. Local businesses often feel this pressure and try to compete…
In today’s competitive digital world, brands compete with each other for audience’s attention. They try to use new ways to attract an audience. Traditional methods or sticking to only one method is not sufficient in today’s time. One of the most recent and significant ways…
In today’s competitive landscape, users have multiple options and choices. In such a world standing out from the crowd and providing the best customer experience is the need of the hour. According to a study bad web design leads to 94% website rejections. So to…
In today’s digital world, maintaining a good online reputation is necessary for every business. Your online reputation influences customers’ purchasing decisions. A positive reputation is required to attract potential customers, increasing sales and engagement rates. Customers trust other people’s online reviews more than advertisements. Reviews…
The digital landscape is changing and so is the marketing strategies. More and more companies are entering into the industry so it is important to make a strategy that helps you in standing out from your competitors. The traditional marketing strategies are still relevant but…
In this digital world, people trust online reviews and consider them while purchasing. People review your businesses on Google, Yelp, yahoo, etc. Based on their experiences, people review your goods and services. Sometimes competitors also leave negative reviews to damage your reputation. Negative reviews can…
The digital world is transforming at a fast pace and technology is making our lives convenient. You might have used Alexa and other voice assistants to make your work more convenient and fast. Let’s imagine you’re getting ready and forgot to book a table at…
Marketing depends heavily on data or information. Information can be about a product or service, customer information, competitor information, etc. Nearly all websites track your data. Every move you make on the digital landscape is tracked. Marketers benefit from demographic data as well as behavior…
Online reviews play a major role in shaping the purchasing decisions of the customers. However, cases of fake reviews have increased over some time. Sometimes businesses do this deliberately to increase their sales and goodwill in the marketplace. Wherein sometimes your competitors do so to…
