Email marketing is one of the most effective ways to connect with and reach your target audience. However, you cannot send the same email to your entire list. It will do more harm than good for your business. Generic emails don’t create interest and lead…
The popularity of podcasts has skyrocketed from half a million podcasts in 2018 to nearly 3.2 to 4.1 million in 2024. With this increased popularity, marketers have the opportunity to use podcast marketing to reach relevant audiences and popularize their brand. Many celebrities and influencers…
The use of color theory in design can affect the emotion and mood of the people. Using colors efficiently can enhance UX and trigger desired customer behaviour. Sometimes by changing the color of the buttons can double the desired behaviour by double. According to a…
Your website is a very important part of your business. As technology evolves, every business tries to modify their website and enhance its look and usability. To stand out from the competition, you must know the latest web design trends. Today’s cutting-edge technologies can become…
Many marketers don’t know Google Analytics’s full potential. They use it for reporting purposes only, leaving out other important metrics and insights. With Google Analytics, you can enhance your website’s SEO, user journey, and conversion rate. With Google Analytics, you can track the bounce rate,…
Marketing dominates the industry irrespective of the niche everyone is investing in. According to Gartner and Deloitte, businesses spend 9-10% of their revenue on marketing. Many CFOs demand concrete evidence for such a budget. However The power of data-driven insights is very important, especially when…
Over the last few years, the importance of providing a smooth user experience has grown. People visit your website for various reasons, such as to find information and make a purchase. While some just visit your website for browsing. Also, by 2025, 80% of B2B…
Despite so many new channels and methods of marketing, email marketing continues to be one of the most important channels of marketing. However, it is important to measure the success of your campaigns as it reveals how clearly we understand the market and target audience. …
Do you know that 86% of users are hesitant to buy from a brand that has many negative reviews. Addressing and responding to customers’ reviews is very important, and review analysis helps you with this. Product reviews are one of the most effective and reliable…
Web design influences 94% of first impressions. It is important to keep up with the latest trends to stay relevant in the market. Neumorphism is a web trend that captures everyone’s eyes. It is the blend of two words: “new” and “skeuomophism”. It has become…
