social commerce

Social commerce is gaining momentum because it delivers a meaningful customer experience and helps in staying ahead of the competition. Earlier, Instagram, Facebook, and TikTok were seen as platforms for entertainment and for generating brand awareness, and have now evolved into sophisticated sales engines. According…

Social media is growing very fast. In fact, Instagram has over 3 billion users, with 500 million using the app daily. It added social commerce features to the app in 2019, with the total social commerce market growing to 51.8 billion US dollars in 2022…