As the world is getting more connected, online shopping has undergone a remarkable transformation because of the rise of social media and e-commerce businesses. Social commerce is a blend of social networking and online shopping. It has reshaped customer behaviour and interactions. Global social commerce…
Social media has revolutionized the way businesses interact with their customers. Other than being a platform for brand promotion and marketing, it has become an important channel for delivering exceptional customer service. It helps in connecting with customers in real time, allowing brands to address…
Negative review or incidents spreads like fire. You should be prepared to respond to such a situation responsibly and maturely. It is important to have an action plan at hand. In 2025, such a situation can occur within a few minutes. 69% of business owners…
In this digital era, having a strong online presence and visibility is very important. Your brand should have an identity and a voice; social media can help you in shaping that. Social media is a cost-effective way to enhance brand visibility, engage with customers, and…
Creating content for social media should be powerful for both business and users. You must have a strong presence on social media, which is possible only when your content is engaging and powerful. Your content can help you in driving traffic to your website and…
Measuring the success of your social media campaigns depends on the goals of your social media campaigns. Social media metrics are an important tool for measuring the success of your campaign. It helps in understanding how your audience engages with you, and eventually helps establish…
Brands use social media to build relationships with their customers and to generate awareness about their brand and its products and services. Whenever a user interacts with a brand, a team measures the degree of this interaction or relationship by using a metric that showcases…
Social media has become an integral part of our lives. Everyone has come under the influence of social media. Social media platforms are governed by social media algorithms. Whether you are an individual sharing your experience or a company posting for your target audience, social…
