Typography is not limited to selecting an attractive and readable font. The way text is presented affects how easily users consume content, follow instructions, and engage with your website. 70% of companies use sans-serif fonts in their logos. However, graphic designers use 5 to 20…
Emails can connect with users in a way that few other digital channels can. 59% of consumers stated that marketing emails can influence their purchasing decisions. Emails help in creating long-term relationships. However, if your emails are interactive and visually appealing, it helps grab attention…
Negative feedback can feel like a setback, but with the right strategy, it can become one of your strongest strategies. How you handle criticism shows a lot about your brand and its value. It shows your power in using this criticism and turning it into…
Social media is one of the most effective tools for raising awareness, engaging more customers, and growing your leads. 65.7% of the global population is active social media users. However, with ever-changing algorithms and increasing competition for attention, simply posting organic content won’t help you…
There are many ways to integrate images and graphics into your website, but it depends on your choice how it will impact user experience. Relevant, informative, and appealing photos engage users and help them accomplish their tasks. Imagery conveys brand identity and personality, communicates complex…
As the world is getting more connected, online shopping has undergone a remarkable transformation because of the rise of social media and e-commerce businesses. Social commerce is a blend of social networking and online shopping. It has reshaped customer behaviour and interactions. Global social commerce…
When you plan an influencer marketing strategy, businesses feel tempted to target popularity by collaborating with a big influencer. However, it might not help you in achieving your goals. Rather than going behind large audiences, target relevant and potential audiences. Micro-influencers help target and attract…
With changing trends and technologies, reputation management is built not only on technological advancement but also on changing consumer behaviour. Brands’ reputation today can either make or break their business. 68% of consumers are willing to pay up to 15% more for a product or…
Voice search has transformed the way users interact with search engines. In 2024, over 8.4 billion voice assistants were in use. Today, it has become a necessity. Over 32% of users globally rely on voice assistants each week, and brands are rethinking how to present…
Running a business is full of challenges. Enterprises want more positive customer reviews, but managing online reviews across different platforms is very difficult. Most customers interact online with businesses, hence maintaining your reviews is very important. It helps in spreading a positive word of mouth…
