Nowadays customers have multiple content choices available. Companies compete with each other to get the attention of potential users. Marketers try to find new ways to interact with their customers. One of the most important strategies is personalization. Marketers use personalization to increase their conversion…
In this digital competitive world, many visitors exhibit analysis paralysis, that is too many options make them confused and hinder their decision-making. The average website conversion is 2.35 percent. That is for every 100 visitors you can expect only 2 customers. This is considered a…
While establishing your business into a reputable brand, you might create multiple strategies. However, designing a logo might not be your top priority probably because you don’t know the benefits of having a strong and memorable logo. Logo design lays the foundation on which your…
In this blog, we learn what a digital analytics project is, how it enhances your website performance, and much more! According to a study, 40% of companies are planning to increase data-driven digital marketing budgets and 64% of marketing experts feel that data-driven policies are…
In today’s time, minimalist design is not just limited to making the website more attractive but also enhances its effectiveness and performance. Your website creates the first impression amongst your customers. This is the reason why you should enhance your website especially when the competition…
According to the latest study, there are over 200 million podcast episodes and a minimum of 3.2 million active shows on the internet. The Podcast industry is growing massively with over 3 million podcasts now compared to 550k in 2018. At the same time, this…
In this competitive digital world, information is easily available with just a click. Even before digital advertising and marketing, word of mouth and customer reviews played an important part. The only difference is that now it is available online in just a few clicks. This…
Pay-per-click or PPC advertisements are available all around us. You must have seen such ads on Google and social media. Pay Per Click is an internet marketing where advertisers pay each time a user clicks on their ads. Businesses place such ads on Google search…
Content marketing strategy helps e-commerce brands to provide information about their products, discounts, launches, etc to their customers and attract new potential customers. As of 2023, e-commerce contributes 15.6% of all retail sales. If your content marketing strategy is effective it will help in building…
Microinteractions are tiny elements but greatly impact user engagement and experience. These elements turn the boring experience into an engaging and entertaining experience. The click, the swipe, and the animation engage a user. These are microinteractions but have a huge impact. According to a study,…
