Email marketing is one of the most effective ways to collect new leads and nurture old leads. It also helps in enhancing customer loyalty. The number of email users worldwide is approximately 4.6 billion in 2025, and it is expected to grow by 4.8 billion in 2027. Email marketing continues to remain important for brands, […]
The Role of Mobile Optimization in E-commerce
Over the last few years, the landscape for e-commerce has evolved, with mobile commerce becoming the most prominent in present times. The number of mobile users has increased over the years, as of 2024 there are approximately 7.21 billion smartphone users and as a result, the number of purchases made from mobile has also increased. […]
The Top Social Media Trends to Watch Out for This Year
Analyzing your data and user behavior and preferences can help predict future social media trends. Trends keep changing over time. Users nowadays get bored easily therefore social media trends keep changing. Predicting these changes can be very difficult. According to a report, 76% of consumers are likely to purchase from a brand that delivers a […]
10 SEO Mistakes That Can Hurt Your Website’s Ranking
Search engine optimization helps improve the ranking of your website in SERP. Your SEO efforts should be aligned with Google’s policies and regulations for better ranking. However many times rather than optimizing the SEO, many businesses make SEO mistakes that hamper your website’s ranking. 90% of marketers stated that SEO is part of their top […]
Mapping The Path To Success: A Step-by-Step Guide To User Journey Mapping
User journey is the visual and written representation of the user’s steps and experience when interacting with a product or service, etc. It gives you an idea about the user’s perspective and experience. It is reflected by understanding various touchpoints, emotions, etc throughout the user journey. Understanding the user journey and how users perceive your […]
How to Design a Product Page
Product Page is one of the most important pages on the website or e-commerce because it contains all the relevant information about your product and services that a user wants to know. Having an informative and attractive product page is a must as it helps influence the purchasing decisions of the users. You can also […]
Tips To Manage Social Media Crisis
Social media has become an important part of our lives. News travels like fire on social media. According to a report, 60-70% of adults in the USA rely on social media as their primary news source. A social media mistake or crisis is a nightmare for many brands. One wrong word, image, move and your […]
Web Design for Small Businesses
For many users, the website helps in creating the first impression of your business. Also for many users, it is a platform where your users interact with you. Having a website is very important in this competitive digital space. However, to stay relevant and competitive in the market your website needs to be responsive. So […]
How to Use Review Insights to Improve Customer Experience
Every business preaches one sentence that the customer is number one for them and they cater solely to customers and their demands. However, how will you do it when you don’t know what your customers want, desire, and need? Many brands and businesses are adopting data-driven strategies to build customer-centric strategies. With technological advancement, today […]
Reputation Management Strategies for Small Businesses
Maintaining a good online reputation is very important for any business today. You can’t control what has to say about your brand but with a well-managed and executed reputation management strategy you can dominate the overall narrative. 81% of shoppers research online before buying from you. Also, 90% of users stated that a positive review […]
