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Personalization in Social Media: Why it's Important and Tips for Enhancement

Personalization in Social Media: Why it’s Important and Tips for Enhancement

Blog

Social media is the most popular platform for promotions, but one of the most significant benefits of social media is to provide a personalized experience. Personalized marketing refers to using and analyzing users’ data to provide more relevant information and content.  In other words, Businesses collect and analyze user data based on demographics, interests, preferences, […]

September 11, 2024 / 1 Comment
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What is Viral Marketing? All You Need To Know!

What is Viral Marketing? All You Need To Know!

Blog

Every content creator and company’s dream is to create viral content that engages with the audience. Viral marketing refers to the promotional method where the content becomes viral naturally just by word of mouth and online buzz.  Viral marketing depends entirely on content that is informative and entertaining and organically excites and makes the audience […]

September 6, 2024 / 0 Comments
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SEO Optimization for a Startup Website

SEO Optimization for a Startup Website

Blog

The digital space is competitive and every business is trying to reach potential customers by attracting and engaging them. As a startup, it is very important to increase your online presence at a low cost. You must optimize your Search Engine Optimization because it will enhance your brand’s visibility and attract more potential customers organically […]

September 4, 2024 / 2 Comments
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The First Things Your Readers Will Want To See On Your Website

The First Things Your Readers Will Want To See On Your Website

Blog

Your website creates the first impression of your brand. The website is not limited to only attractive design and appearance. It’s about accessibility, content, and usability. Your website should highlight in the first few seconds what your brand is about and what are your core values. Your website creates the first impression about your brand, […]

August 31, 2024 / 4 Comments
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The Ultimate Guide to Responding to Online Reviews

The Ultimate Guide to Responding to Online Reviews

Blog

Collecting online reviews is very important for your business but mere collection of reviews won’t do any major good to your business. The way you respond to the reviews influences the purchasing decisions of potential and returning customers. Responding to your customers’ reviews indicates that you are professional and value customer’s opinions. It helps in […]

August 29, 2024 / 3 Comments
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The Impact of Fake Reviews on Your Business

The Impact of Fake Reviews on Your Business 

Blog

Over the last few years, companies have realized the potential of reviews. According to research conducted by Dixa, 93% of customers read online reviews before making a purchase. Also, 47% of customers like to share their positive experiences while 95% like to share their negative experiences with other customers. Additionally, 90% of local customers look […]

August 27, 2024 / 4 Comments
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The Power Of Storytelling in Web Design

The Power Of Storytelling in Web Design

Blog

Great storytelling in web design helps attract and engage more customers to your website. Stories are part of our life, we consume stories for entertainment, information, and motivation. Storytelling is a very powerful tool for every business because it helps humanize your content and create an emotional connection with your customers. It helps in better […]

August 23, 2024 / 4 Comments
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Psychology of Slogans and Tagline

Psychology of Slogans and Tagline

Blog

Marketers use psychology every day to target their potential customers. Everything needs proper planning and a goal, from designing a logo to creating a slogan or a tagline. Your brand’s tagline should represent your brand’s philosophy and core values. It should help you in establishing a strong brand identity. 50% of online users check slogans […]

August 21, 2024 / 3 Comments
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The Power of Personalization in Digital Marketing

The Power of Personalization in Digital Marketing

Blog

Nowadays customers have multiple content choices available. Companies compete with each other to get the attention of potential users. Marketers try to find new ways to interact with their customers. One of the most important strategies is personalization. Marketers use personalization to increase their conversion rate and ROI.  Personalization helps create creative and unique content […]

August 16, 2024 / 2 Comments
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Ways To Increase Conversion Rate

Ways To Increase Conversion Rate

Blog

In this digital competitive world, many visitors exhibit analysis paralysis, that is too many options make them confused and hinder their decision-making. The average website conversion is 2.35 percent. That is for every 100 visitors you can expect only 2 customers. This is considered a good conversion rate. A 2-5% conversion rate is considered good.  […]

August 15, 2024 / 2 Comments
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