The purpose of advertising and marketing is to make your audience excited about the product and make them want to purchase it. It is believed that ad slogans have been used since the 1800s. Ad slogans play an important role in making a product viral or to grab the attention of the audience. In 2014 […]
Podcast Trends for 2024
According to the latest study, there are over 200 million podcast episodes and a minimum of 3.2 million active shows on the internet. The Podcast industry is growing massively with over 3 million podcasts now compared to 550k in 2018. At the same time, this industry is expected to evolve more with time given the […]
The Impact of Online Reviews on SEO and Local Search Rankings
In this competitive digital world, information is easily available with just a click. Even before digital advertising and marketing, word of mouth and customer reviews played an important part. The only difference is that now it is available online in just a few clicks. This online reputation makes or breaks your brand’s reputation. 94% of […]
Email Marketing Automation for Customer Retention
In this competitive digital world, acquiring new customers is difficult but at the same time retaining old customers is also demanding and exhausting. However, it is important for your brand to retain old customers and build a loyal customer base. The post-purchase moment in the customer journey can be a game-changing deciding moment, where you […]
How To Optimize Pay-Per-Click (PPC) Advertising Campaign
Pay-per-click or PPC advertisements are available all around us. You must have seen such ads on Google and social media. Pay Per Click is an internet marketing where advertisers pay each time a user clicks on their ads. Businesses place such ads on Google search and social media and pay only when a user clicks […]
Content Marketing Strategy for an E-commerce Brand
Content marketing strategy helps e-commerce brands to provide information about their products, discounts, launches, etc to their customers and attract new potential customers. As of 2023, e-commerce contributes 15.6% of all retail sales. If your content marketing strategy is effective it will help in building relationships and increase your brand visibility. Before formulating a content […]
Microinteractions: Enhancing User Engagement with subtle animation
Microinteractions are tiny elements but greatly impact user engagement and experience. These elements turn the boring experience into an engaging and entertaining experience. The click, the swipe, and the animation engage a user. These are microinteractions but have a huge impact. According to a study, 38% of people only engage with a website with attractive […]
Design Systems: Building Consistency and Scalability in Web Design
In today’s competitive landscape, users have multiple options and choices. In such a world standing out from the crowd and providing the best customer experience is the need of the hour. According to a study bad web design leads to 94% website rejections. So to overcome that you must stand out from the crowd. With […]
Building Trust and Credibility Through Positive Customer Feedback: Leveraging Testimonials and Reviews
Whether you’re a small enterprise or a big one, everyone needs to build credibility in their business. This trust and credibility establish you as a leader in the market. Many factors are responsible for making you a leader or establishing your business’s credibility, but the most important factor is the audience. It is the customer […]
The Impact of Online Reviews on Business Success: Understanding the Importance of Reputation Management
In today’s digital world, maintaining a good online reputation is necessary for every business. Your online reputation influences customers’ purchasing decisions. A positive reputation is required to attract potential customers, increasing sales and engagement rates. Customers trust other people’s online reviews more than advertisements. Reviews play an important role in shaping the reputation of your […]
