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Email Marketing Automation for Customer Retention

Email Marketing Automation for Customer Retention

Blog

In this competitive digital world, acquiring new customers is difficult but at the same time retaining old customers is also demanding and exhausting. However, it is important for your brand to retain old customers and build a loyal customer base.  The post-purchase moment in the customer journey can be a game-changing deciding moment, where you […]

July 12, 2024 / 2 Comments
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How To Optimize Pay-Per-Click (PPC) Advertising Campaign

How To Optimize Pay-Per-Click (PPC) Advertising Campaign

Blog

Pay-per-click or PPC advertisements are available all around us. You must have seen such ads on Google and social media.  Pay Per Click is an internet marketing where advertisers pay each time a user clicks on their ads. Businesses place such ads on Google search and social media and pay only when a user clicks […]

July 9, 2024 / 1 Comment
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Content Marketing Strategy for an E-commerce Brand

Content Marketing Strategy for an E-commerce Brand

Blog

Content marketing strategy helps e-commerce brands to provide information about their products, discounts, launches, etc to their customers and attract new potential customers. As of 2023, e-commerce contributes 15.6% of all retail sales. If your content marketing strategy is effective it will help in building relationships and increase your brand visibility.  Before formulating a content […]

July 5, 2024 / 2 Comments
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Micro interactions: Enhancing User Engagement with Subtle Animations

Microinteractions: Enhancing User Engagement with subtle animation

Blog

Microinteractions are tiny elements but greatly impact user engagement and experience. These elements turn the boring experience into an engaging and entertaining experience. The click, the swipe, and the animation engage a user. These are microinteractions but have a huge impact.  According to a study, 38% of people only engage with a website with attractive […]

July 3, 2024 / 2 Comments
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Design Systems: Building Consistency and Scalability in Web Design

Design Systems: Building Consistency and Scalability in Web Design

Blog

In today’s competitive landscape, users have multiple options and choices. In such a world standing out from the crowd and providing the best customer experience is the need of the hour. According to a study bad web design leads to 94% website rejections. So to overcome that you must stand out from the crowd.  With […]

June 28, 2024 / 2 Comments
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Building Trust and Credibility Through Positive Customer Feedback: Leveraging Testimonials and Reviews

Building Trust and Credibility Through Positive Customer Feedback: Leveraging Testimonials and Reviews

Blog

Whether you’re a small enterprise or a big one, everyone needs to build credibility in their business. This trust and credibility establish you as a leader in the market. Many factors are responsible for making you a leader or establishing your business’s credibility, but the most important factor is the audience. It is the customer […]

June 26, 2024 / 1 Comment
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The Impact of Online Reviews on Business Success: Understanding the Importance of Reputation Management

The Impact of Online Reviews on Business Success: Understanding the Importance of Reputation Management

Blog

In today’s digital world, maintaining a good online reputation is necessary for every business. Your online reputation influences customers’ purchasing decisions. A positive reputation is required to attract potential customers, increasing sales and engagement rates.  Customers trust other people’s online reviews more than advertisements. Reviews play an important role in shaping the reputation of your […]

June 25, 2024 / 3 Comments
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Social Media Marketing: Platforms and Trends to Watch

Social Media Marketing: Platforms and Trends to Watch

Blog

With the improvement in technology and AI, the world of social media is changing from the rise of ChatGPT to the rebranding of Twitter as X, the launch of threads, LinkedIn new AI feature making job search easy to Meta’s new feature of unlinking your Instagram, Facebook, and messenger accounts, etc. These changes are bound […]

June 20, 2024 / 2 Comments
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Leveraging User-Generated Content: Turning Reviews into Marketing Assets

Leveraging User-Generated Content: Turning Reviews into Marketing Assets

Blog

The digital landscape is changing and so is the marketing strategies. More and more companies are entering into the industry so it is important to make a strategy that helps you in standing out from your competitors.  The traditional marketing strategies are still relevant but to stand out you must accommodate new elements in your […]

June 17, 2024 / 2 Comments
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Dark Mode Design: Best Practices and Benefits

Dark Mode Design: Best Practices and Benefits

Blog

Dark mode design has become the latest trend in the market in the last few years. It makes your product look classy, bold, and attractive. Many brands have used dark mode design for their websites. You might as well try this trend but before trying this mode you need to know the benefits of dark […]

June 14, 2024 / 2 Comments
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