Social media is growing very fast. In fact, Instagram has over 3 billion users, with 500 million using the app daily. It added social commerce features to the app in 2019, with the total social commerce market growing to 51.8 billion US dollars in 2022 and expected to increase to 145.2 billion US dollars in […]
How To Increase Instagram Engagement Rate
Instagram is one of the top two social media apps in the United States. If you are targeting Instagram to boost sales and conversion rate is the correct strategy. But to utilize its benefits to the fullest you must enhance the engagement rate of Instagram. The ways how your users interact with you such as […]
Review Management for eCommerce Business
If your eCommerce business provides high-quality products, fast shipping, and an easy checkout process, this alone will not guarantee a high return on your investment because high quality and efficiency are useless if your customers are not aware of them or don’t appreciate them. According to a study, 93% of shoppers stated that online reviews […]
The Rise of AI-generated Web Design: Challenges and Opportunities
Today AI is not only an innovative tool but is also reshaping how we build, shape, and interact with websites. It enhances user experience. AI has the potential to make your website more adaptive, intuitive, and engaging. It is easy for web designers today to integrate AI features into their design. Some of the popular […]
The Role Of Accessibility In Web Design
In today’s digital world, every user must access websites equally. Accessibility in web design means that every user can access the website even those with some disabilities. Every user has a smooth user experience and navigates and interacts with the website. In this blog, we will learn why accessibility is important in web design, and […]
Overcome The Common Challenges Of Conversion Rate
How do you know your website is performing well? A well-performing website is one where your users convert into paying customers. A high conversion rate depicts your effectiveness and well-performing conversion strategies. The most common desired conversions are, making a purchase, signing up for a newsletter, completing a form, etc. Sustaining a high conversion rate […]
What is the difference between Upsell and Cross-sell?
Boosting your sales is very complex and competitive, to stay relevant in the market you must market your product and service smartly. For that, you must know the correct way to sell your product. Some brands use cross-selling to increase their sales while some use upselling. At the same time, some use a mix of […]
A/B Testing: It’s Importance and How To Perform It
A/B testing over the years has become an integral part of digital marketing strategy. A/B testing is also known as split testing. A/B testing has become popular because it helps optimize website performance and user experience, and enhances conversion rate. It ensures that you remain relevant in this competitive market. It helps in data-driven decision-making. According […]
What is Content Strategy & How To Create One
Content plays a crucial role in establishing your brand as an identity and decides your brand’s success. It establishes an emotional bond between you and your customers where you create content for various platforms. It helps in providing relevant information to potential customers. Content ensures that the experience of users is smooth and engaging. In […]
The importance of social proof and Why Is It Important for your Business
Customers check online reviews and ratings before purchasing to check the user’s experience and see how satisfied they are with the service and product. According to a study, 90% of Customers trust their friends’ recommendations more than brand advertisements. Social proofs work better than scripted advertisements. This is why brands should prioritize social proof in their […]
