Over the last few years, companies have realized the potential of reviews. According to research conducted by Dixa, 93% of customers read online reviews before making a purchase. Also, 47% of customers like to share their positive experiences while 95% like to share their negative experiences with other customers. Additionally, 90% of local customers look […]
The Power Of Storytelling in Web Design
Great storytelling in web design helps attract and engage more customers to your website. Stories are part of our life, we consume stories for entertainment, information, and motivation. Storytelling is a very powerful tool for every business because it helps humanize your content and create an emotional connection with your customers. It helps in better […]
Psychology of Slogans and Tagline
Marketers use psychology every day to target their potential customers. Everything needs proper planning and a goal, from designing a logo to creating a slogan or a tagline. Your brand’s tagline should represent your brand’s philosophy and core values. It should help you in establishing a strong brand identity. 50% of online users check slogans […]
The Power of Personalization in Digital Marketing
Nowadays customers have multiple content choices available. Companies compete with each other to get the attention of potential users. Marketers try to find new ways to interact with their customers. One of the most important strategies is personalization. Marketers use personalization to increase their conversion rate and ROI. Personalization helps create creative and unique content […]
Ways To Increase Conversion Rate
In this digital competitive world, many visitors exhibit analysis paralysis, that is too many options make them confused and hinder their decision-making. The average website conversion is 2.35 percent. That is for every 100 visitors you can expect only 2 customers. This is considered a good conversion rate. A 2-5% conversion rate is considered good. […]
The Impact of Page Speed on User Experience
In this digital competitive environment. Every business wants to boost its engagement rate. Page speed is one of the most crucial factors for enhancing user experience, SEO, and engagement rate. Nowadays when everything is available in just one click, users have become impatient and want to start immediately. According to a study, 83% of online […]
Impact of Brand logo on customer behavior
While establishing your business into a reputable brand, you might create multiple strategies. However, designing a logo might not be your top priority probably because you don’t know the benefits of having a strong and memorable logo. Logo design lays the foundation on which your brand grows. The logo presents the core values and philosophy […]
Mobile Marketing Initiative for an App Launch
Mobile marketing has seen exponential growth in recent years due to the rising demand for mobile apps. Smartphone users spend 88% of their mobile usage time on apps. However, the competition for this user engagement has increased due to multiple options. According to data, there are 4.8 million apps on iOS and 2.6 million apps […]
Digital Analytics Project for Website Performance
In this blog, we learn what a digital analytics project is, how it enhances your website performance, and much more! According to a study, 40% of companies are planning to increase data-driven digital marketing budgets and 64% of marketing experts feel that data-driven policies are a must. Digital marketing analytics is basically organizing and analyzing […]
The Role of Review Monitoring Tools in Reputation Management: Streamlining Your Approach
Online reputation management plays an important role in local business’s digital marketing strategy. According to a study, 98% of people read online reviews before making a buying decision. However, in today’s digital time, plenty of review monitoring tools and software are available for managing the reputation of your brand. However, selecting the most effective and […]
