Your website is a very important part of your business. As technology evolves, every business tries to modify their website and enhance its look and usability. To stand out from the competition, you must know the latest web design trends. Today’s cutting-edge technologies can become outdated tomorrow; hence, keeping track of all the latest and […]
How to use Google Analytics to improve your Website’s performance
Many marketers don’t know Google Analytics’s full potential. They use it for reporting purposes only, leaving out other important metrics and insights. With Google Analytics, you can enhance your website’s SEO, user journey, and conversion rate. With Google Analytics, you can track the bounce rate, analyze potential market trends, attribution models, your high-performing content, flow […]
Challenges of Measuring ROI
Marketing dominates the industry irrespective of the niche everyone is investing in. According to Gartner and Deloitte, businesses spend 9-10% of their revenue on marketing. Many CFOs demand concrete evidence for such a budget. However The power of data-driven insights is very important, especially when margins are slim and decisions are crucial. Also, with multi-channel […]
How to improve your website’s user experience for better conversion
Over the last few years, the importance of providing a smooth user experience has grown. People visit your website for various reasons, such as to find information and make a purchase. While some just visit your website for browsing. Also, by 2025, 80% of B2B sales interactions will occur in digital channels. Irrespective of the […]
How to Measure the Success of Your Email Marketing Campaigns
Despite so many new channels and methods of marketing, email marketing continues to be one of the most important channels of marketing. However, it is important to measure the success of your campaigns as it reveals how clearly we understand the market and target audience. With correct email marketing metrics, you can easily measure the […]
How to analyze and make sense of customer reviews
Do you know that 86% of users are hesitant to buy from a brand that has many negative reviews. Addressing and responding to customers’ reviews is very important, and review analysis helps you with this. Product reviews are one of the most effective and reliable sources of useful insights. These insights provide sufficient information for […]
Neumorphism in Web Design
Web design influences 94% of first impressions. It is important to keep up with the latest trends to stay relevant in the market. Neumorphism is a web trend that captures everyone’s eyes. It is the blend of two words: “new” and “skeuomophism”. It has become one of the favourite web design trends for modern websites. […]
Best Practices Of Web Designing For Small Businesses
In today’s digital world, it is a necessity to have a responsive website. So much so that in 2024, 48.6 million new websites were created. However, before designing a website, it is important to learn a few basics of web design. This will help you better design your website so that it fulfills your business […]
The benefit of creating high-quality long-form content
In recent years, short-form content has dominated the market specifically on social media such as TikTok and Instagram. However, despite this, the trend of long-form content is rising. It’s due to customers’ demand for in-depth information and value. Long-form content is strategically created for the target audience and provides value to them. It also helps […]
How to develop a Content Marketing Strategy that drives results
Content is a necessity and reality of today’s digital world. A good content that is engaging and relevant helps in attracting new customers, spreading brand awareness, and boosting conversion rate. However, only creating content is not enough. Your content must be relevant, and you build a content marketing strategy. Creating content that engages and nurtures […]
