Online reviews on websites such as Google, Yahoo, social media, etc, provide a way for people to express their point of view and experience with your business. 89% of shoppers consider reviews before making a purchase. Negative reviews can hamper your business as they can influence potential customers against your brand, it can break their […]
How to Set Measurable and Achievable Digital Marketing Goals
It is easy to succeed when you have set smart, measurable, and achievable goals. Setting a marketing goal should be your top priority, as it will form the basis of your marketing strategy. When you fulfil your goals, you fulfil your business goals as well, such as increasing conversion rate, boosting sales by 10% etc. […]
How to Create Effective Drip Campaigns
To take your business to the next level or establish itself as a brand, you need constant engagement with your customers. Drip email marketing lets you send the right messages at the right time by scheduling a series of emails with personalised content. Drip campaigns offer a 119% increase in click rate as compared to […]
Tips for Crafting Captions That Drive Engagement
Writing an effective and convincing caption is very important for social media strategy. Visuals help in grabbing attention, and captions help in providing a context, personality, and a chance of engagement. For crafting an engaging caption, you must understand your audience, use strategy and creativity. A strong caption helps in better engagement with your target […]
Tips for writing Ad Copy that drives conversion
Imagine you have spent your resources and time creating a high-quality product or service. You have set up a marketing plan and website, but customers aren’t buying from you. Although you have traffic, the conversion rate is low. Then, in such a scenario, you need conversion copywriting that compels users to complete the customer journey. […]
The Rise of Mobile Performance Marketing: Strategies and Trends
In today’s world, mobile marketing has become a powerful tool for businesses. With the proliferation of smartphones and tablets, consumers are increasingly using mobile phones for social interaction and shopping. Mobile sales account for 55.25% of all online sales, which outpaces desktop sales. By 2028, mobile is expected to drive approximately $255.8 billion of the […]
What are Email Marketing Metrics and Tips To Optimize it
To get the most out of your marketing campaign, look at your campaign from two perspectives. For years, we have been looking at metrics from one perspective; however, now. We should look at metrics from two perspectives, machine and human. Or you can specify them into two categories, standard engagement metrics and conversion aspects. The […]
Successful Performance Marketing Campaign
Businesses must have a clear plan for creating a successful performance marketing campaign. Your campaign should be based on goals and measurable results such as clicks, sales, leads, etc. It has become a dominant approach that companies use for connecting with their customers. It helps in running a highly targeted campaign that delivers measurable results. […]
How to Create Effective Lead Nurturing Campaigns
One of the biggest challenges for any business is to effectively engage with customers at every stage of the sales funnel. Marketing involves creating leads—the act of identifying potential customers, attracting them, and then eventually converting them into buyers. According to a report, 80% of new leads never convert into sales. For this reason, you […]
Strategies For Building Trust With Your Audience And Enhancing Conversion Rate
Every business wants to increase its conversion rate and boost sales. They continually adapt to the latest trends and strategies. In 2011, Expedia increased its profits by $12 million by making one change in its checkout process. Similarly, going to cut one word and adding two new words in its CTA, which resulted in a […]
