Do colors really make an impact on your website and its performance? In web design, colors influence where we look, click and perceive different elements of a web website. This is the reason some brands use some color particularly to highlight or create a brand voice. For example, Coca-Cola uses white and red colors. Colors are […]
The Rise of Video Marketing
This is the age of video marketing. Staying updated about emerging trends and the ability to adapt to those changes is the need of the hour. According to Cisco, in 2022, an estimated 82% of all internet traffic was for videos. Many platforms such as Instagram and YouTube have launched small video features such as […]
Data Privacy and Compliance in Digital Marketing
Marketing depends heavily on data or information. Information can be about a product or service, customer information, competitor information, etc. Nearly all websites track your data. Every move you make on the digital landscape is tracked. Marketers benefit from demographic data as well as behavior data and preferences. However as people became aware, they are […]
Identifying and Responding to Fake Reviews
Online reviews play a major role in shaping the purchasing decisions of the customers. However, cases of fake reviews have increased over some time. Sometimes businesses do this deliberately to increase their sales and goodwill in the marketplace. Wherein sometimes your competitors do so to hamper your reputation in the marketplace. Researches show that 79% […]
Web Design Trends to Watch in 2024
With the continuous improvement in technology, artificial intelligence, and digital marketing strategies, the web design industry is also evolving. For creating an effective marketing strategy you should know the latest trends in the industry. By tapping into these latest web design trends, you can create optimized websites that can drive more customers and sales to […]
Monitoring Online Reviews: Tools and Techniques for Tracking Customer Feedback
Every review matters! A single review can make or break your brand’s reputation. In today’s competitive digital landscape, it is important to monitor all the reviews. As social media has gained popularity maintaining an online reputation is a continuous process. Negative reviews and reputation can hamper your brand and its sales. Once your reputation has […]
Mobile-First Design: Designing for the Mobile-First Era:
Mobile-first design enables web designers to design for mobile first. Mobile-first design enables web designers to design for mobile first. According to Statista, half of web traffic is generated by mobile. This shift has influenced web designers and marketers to focus more on mobile optimization and mobile marketing. In this blog, we’ll explore what is […]
Navigating the World of Influencer Marketing
The digital landscape is competitive and evolving. The present time and age in this digital landscape is of influencer marketing. When executed well influencer marketing can increase your reach and build strong relationships with your audience. In this blog, we’ll explore the dos and don’ts of influencer marketing, Things to look out for, and much […]
Building a Positive Online Reputation
Nowadays information travels like fire. The need to maintain a positive online reputation is a must in today’s time. Customers before making a purchase check online reviews or feedback to gain information about the company. According to PowerReviews, 98% of customers feel that reviews are an essential resource when making a purchasing decision, this practice […]
Understanding SEO in 2024
A crucial aspect of every digital marketing strategy is SEO. In 2023 it has evolved a lot because of AI content and Google updates to improve SERP. In 2024 SEO is expected to evolve more with frequent advancements in AI, and Google updates such as search generative experience (SGE). We can not overlook SEO as […]
