User journey is the visual and written representation of the user’s steps and experience when interacting with a product or service, etc. It gives you an idea about the user’s perspective and experience. It is reflected by understanding various touchpoints, emotions, etc throughout the user journey. Understanding the user journey and how users perceive your […]
How to Design a Product Page
Product Page is one of the most important pages on the website or e-commerce because it contains all the relevant information about your product and services that a user wants to know. Having an informative and attractive product page is a must as it helps influence the purchasing decisions of the users. You can also […]
Tips To Manage Social Media Crisis
Social media has become an important part of our lives. News travels like fire on social media. According to a report, 60-70% of adults in the USA rely on social media as their primary news source. A social media mistake or crisis is a nightmare for many brands. One wrong word, image, move and your […]
Web Design for Small Businesses
For many users, the website helps in creating the first impression of your business. Also for many users, it is a platform where your users interact with you. Having a website is very important in this competitive digital space. However, to stay relevant and competitive in the market your website needs to be responsive. So […]
How to Use Review Insights to Improve Customer Experience
Every business preaches one sentence that the customer is number one for them and they cater solely to customers and their demands. However, how will you do it when you don’t know what your customers want, desire, and need? Many brands and businesses are adopting data-driven strategies to build customer-centric strategies. With technological advancement, today […]
Reputation Management Strategies for Small Businesses
Maintaining a good online reputation is very important for any business today. You can’t control what has to say about your brand but with a well-managed and executed reputation management strategy you can dominate the overall narrative. 81% of shoppers research online before buying from you. Also, 90% of users stated that a positive review […]
Email Subject Lines: How to Craft Lines that Convert
In this competitive digital space, where user attention span is limited and they get easily distracted, it is important to create an eye-catching email and a subject line that is relevant and engaging. It helps create the first impression, and this single line of text determines whether the user will open your email or not. […]
The Role of Content Marketing in SEO
SEO and Content Marketing are two important pillars of digital marketing. According to a report, 75% of users don’t scroll past the first page of a Search Engine Results Page (SERP). Including SEO in the content strategy can yield desirable results. Many marketers see these as different practices, but when we integrate the two, we […]
The Importance of Compliance with Review-Related Regulations
All companies irrespective of size and industry must adhere to the rules and regulations. Regulatory compliance is a set of guidelines that you must adhere to. However different companies should comply with various laws such as the food industry focus on product safety and hygiene. This would differ from the needs and regulations of the […]
Color theory in Web Design
Color theory includes rules and guidelines about various color combinations and their uses. Other than the basic terminology and classification, there is more to it. It also considers humanistic perspectives, color psychology, and cultural associations. Color theory can help you in creating engaging, attractive, smart designs. Learning the basics is essential for any professional in […]
