For e-commerce, your website is the visual storefront for your customers. E-commerce should reflect the tone and voice of your brand to make a smooth experience. Creating an attractive and unique e-commerce website design has enhanced the platform’s sales and engagement rate. 94% of first impressions are related to e-commerce web design. According to a […]
How To Write An Effective Email Copy
Generating an effective email copy is very important because you have only seven seconds to impress your target audience. An effective and well-crafted email copy can make the difference between being ignored and being irresistible. An average email user receives 121 emails per day, while an average user opens between 20 and 40% of the […]
Performance Marketing Strategies for eCommerce
In 2021, worldwide digital advertising spending was $455.3 billion. Statista predicted that this number will increase over the next couple of years. This shows how new forms of advertising are emerging. Performance marketing helps measurably boost e-commerce performance. In 2023, advertising and market spending worldwide grew by five percent to over $1.65 trillion. Major e-commerce […]
Why Keyword Research is Important For Business
Keyword research is significant for SEO. Keyword research forms the foundation of any SEM and SEO marketing campaign. Without it, marketers may not achieve the desired results they want. A holistic and strong seo strategy helps in driving long-term traffic and boosting sales through websites. Keywords help in identifying and analyzing the specific words and […]
Why Paid Ads are Important For Your Brand
Paid ads are one of the most important elements of digital marketing. However, many people often overuse it because of the immediate result. According to a study, Global ad spending in search advertising is assumed to reach $351.55 billion in 2025. Paid advertisements can’t be executed in a rush. It requires more targeted marketing. According […]
Best Practices To Improve Email Deliverability
Getting emails delivered to a recipient’s inbox is one of the most complicated tasks for marketers. Without email deliverability, your emails risk landing in the spam folder. Email deliverability is a feedback loop that checks whether you are sending relevant content to the correct target audience at the right time. To avoid delivery of your […]
Creating an Email Marketing Strategy
In 2024, there were 4.5 billion email users, with over 361 billion emails sent daily. According to a report, 64% of marketers consider email marketing to be a very effective method of acquiring new customers and retaining existing customers, especially for smaller businesses. Email marketing is not an old tactic, but very much relevant in […]
How can Small Businesses Create a Website?
Every business, irrespective of its size and popularity, needs a website. Creating a random website is not sufficient, you must create a website that reflects your brand philosophy and highlights your Unique Selling Proposition (USP). Having a website enhances your online visibility and helps you engage with your target audience. According to a study, 71%-73% […]
Online Reputation Management for the Hospitality Industry: How to Manage Customer Reviews and Protect Your Service
The evolving technology has impacted the growing hospitality industry. Along with these advancements, the Internet helps in shaping the customer’s decision when booking a hotel. With over 5.56 billion internet users, 8.2 billion people can access information online. 81% of customers before booking a hotel, read online reviews and rating which makes online reputation management […]
How to Measure the Success of Your Social Media Campaigns
Measuring the success of your social media campaigns depends on the goals of your social media campaigns. Social media metrics are an important tool for measuring the success of your campaign. It helps in understanding how your audience engages with you, and eventually helps establish a strong, positive reputation. It is estimated that in 2025, […]
