One of the most powerful ways to connect with your customers is to utilize automated email campaigns. These are emails sent to users automatically based on their behaviour, interests, etc. Email automation offers a solution by handling repetitive tasks and letting you focus on more important topics. Nearly one-third of email recipients who open an […]
The Power of Reviews: How to Leverage Them for Business Growth
Reviews are very important for your business because, according to a report by BrightLocal, 92% of customers read online reviews before making a purchase, and 87% of customers trust online review or testimonials as much as personal recommendations, especially when evaluating a local business. Having a huge number of positive reviews helps maintain a positive […]
How to Optimise your Website for Voice Search
Voice search is crucial for your business to remain competitive in today’s SEO market. In the US and UK, 28% of consumers claim to use voice search assistants daily. Optimizing it provides a huge opportunity for your business. 50% of all internet searches are voice-activated, and this number is expected to increase more. By developing […]
The Benefits of using AI-powered Chatbots for Customer Service
AI-powered chatbots are transforming how businesses connect with customers, offering a blend of personalization and efficiency. According to the Zendesk Customer Experience Trends Report, 2025, 86% of customer experience leaders believe that CX can be transformed over the next three years. This overall improves the customer experience. Customers can get a 24/7 connection or communication […]
The Role of Segmentation in Email Marketing
Personalisation is very important for your business. To use personalisation effectively, you must segment your users into different segments or customer personas. Email marketing offers a higher Return on Investment compared to other media. Average email marketing ROI stands at $36 for every $1 spent when we measure direct attribution, compared to $2.80 for social […]
The Ultimate Guide to E-commerce Email Marketing
In the era of digital advertising, one marketing channel that consistently delivers returns is none other than email marketing. At $8.6 billion globally, it constitutes the backbone of e-commerce marketing. You send emails to users who are interested in your business. If you want to spread information fast regarding the offers, coupons, etc, you can […]
Responding to Negative Reviews: Best Practices and Examples
Online reviews on websites such as Google, Yahoo, social media, etc, provide a way for people to express their point of view and experience with your business. 89% of shoppers consider reviews before making a purchase. Negative reviews can hamper your business as they can influence potential customers against your brand, it can break their […]
How to Set Measurable and Achievable Digital Marketing Goals
It is easy to succeed when you have set smart, measurable, and achievable goals. Setting a marketing goal should be your top priority, as it will form the basis of your marketing strategy. When you fulfil your goals, you fulfil your business goals as well, such as increasing conversion rate, boosting sales by 10% etc. […]
How to Create Effective Drip Campaigns
To take your business to the next level or establish itself as a brand, you need constant engagement with your customers. Drip email marketing lets you send the right messages at the right time by scheduling a series of emails with personalised content. Drip campaigns offer a 119% increase in click rate as compared to […]
Tips for Crafting Captions That Drive Engagement
Writing an effective and convincing caption is very important for social media strategy. Visuals help in grabbing attention, and captions help in providing a context, personality, and a chance of engagement. For crafting an engaging caption, you must understand your audience, use strategy and creativity. A strong caption helps in better engagement with your target […]
