Imagine you have spent your resources and time creating a high-quality product or service. You have set up a marketing plan and website, but customers aren’t buying from you. Although you have traffic, the conversion rate is low. Then, in such a scenario, you need conversion copywriting that compels users to complete the customer journey. […]
The Rise of Mobile Performance Marketing: Strategies and Trends
In today’s world, mobile marketing has become a powerful tool for businesses. With the proliferation of smartphones and tablets, consumers are increasingly using mobile phones for social interaction and shopping. Mobile sales account for 55.25% of all online sales, which outpaces desktop sales. By 2028, mobile is expected to drive approximately $255.8 billion of the […]
What are Email Marketing Metrics and Tips To Optimize it
To get the most out of your marketing campaign, look at your campaign from two perspectives. For years, we have been looking at metrics from one perspective; however, now. We should look at metrics from two perspectives, machine and human. Or you can specify them into two categories, standard engagement metrics and conversion aspects. The […]
Successful Performance Marketing Campaign
Businesses must have a clear plan for creating a successful performance marketing campaign. Your campaign should be based on goals and measurable results such as clicks, sales, leads, etc. It has become a dominant approach that companies use for connecting with their customers. It helps in running a highly targeted campaign that delivers measurable results. […]
How to Create Effective Lead Nurturing Campaigns
One of the biggest challenges for any business is to effectively engage with customers at every stage of the sales funnel. Marketing involves creating leads—the act of identifying potential customers, attracting them, and then eventually converting them into buyers. According to a report, 80% of new leads never convert into sales. For this reason, you […]
Strategies For Building Trust With Your Audience And Enhancing Conversion Rate
Every business wants to increase its conversion rate and boost sales. They continually adapt to the latest trends and strategies. In 2011, Expedia increased its profits by $12 million by making one change in its checkout process. Similarly, going to cut one word and adding two new words in its CTA, which resulted in a […]
Content Marketing for Affiliate Marketing
Unlike the pre-digital version of affiliate marketing, today’s affiliate marketing is more efficient and effective. Estimates value the industry at $12 billion. Affiliate marketing won’t bear successful results if you target everyone. Instead, invest time and effort to target the potential customers and create a customized marketing funnel for them. Surprisingly, the most important tool […]
Email Content Ideas to Engage Your Subscribers
Email marketing is an effective way to deliver your brand’s message, connect with the audience, and turn leads into subscribers. However, it is hard to come up with new ideas for content to engage with your subscribers. Also, it is frustrating that after building an email list if your subscribers don’t respond to you. According […]
Tips for Developing a Comprehensive Social Media Strategy
Social media is an effective way for all businesses, irrespective of their size, to reach target audiences. Users discover, learn, follow, explore, and shop on social media, so if you are not active on these platforms, you are missing an opportunity. In today’s time, it has become a necessity to be active on social media. […]
Email Marketing Goal For Your Email Campaigns
An email marketing strategy requires planning. More than 361 billion emails are sent daily, with 4.59 billion users. By spending adequate time and resources on your email marketing strategy, you can meet your goals. Email marketing goals help in providing a clear direction and focus to your email campaign. They help in defining its purpose […]
