E-commerce is a booming industry with a lot of competition. To win the audience’s attention, you must make your product stand out and avoid web design mistakes that can hamper your conversion. According to a report, there are between 12 and 24 million online stores, and this number is supposed to grow. To convert your […]
The Importance of Web Performance Optimisation: Tips and Tools
With time and technological advancement, users’ expectations are also increasing. They expect a smooth interaction, for which website performance optimization is necessary. A slow website hampers user experience and also affects SEO ranking. In this blog, we’ll learn about web performance optimization, its importance, tips to enhance performance, and much more! What is Web Performance […]
Email Marketing Automation: Workflow, triggers and Best Practices
Email marketing is very effective but requires time and patience. Email marketing automation helps streamline email campaigns, send relevant content, and save time. It also helps create automated workflows that trigger whenever an event occurs, such as a new purchase, birthday month, etc. In this blog, we’ll learn about the benefits of email marketing, the […]
10 Ways To Boost Your Website’s Conversion Rate
Your conversion rate will directly affect your business. If you want to increase your sales and brand reputation, you must optimize your website and increase your conversion rate. In this blog, we’ll learn what is a good website conversion rate is tips to enhance your website conversion rate, and much more! What is a website […]
Unleashing The Potential Of Video Marketing: Trends, Tools and Tactics
Small and medium enterprises and large enterprises require videos for promoting their business and improving the visibility of your business. Video marketing has transformed the way businesses interact with their customers, promote their products, and build a relationships with them. SEO-optimized videos make your content 53 times more visible on Google’s first page. In this […]
Social Media Advertising On A Budget: Cost Effective Strategies
Small businesses have a set budget and within that budget, they have to promote their business. However, if done right then you don’t need a high budget and can promote your business in a cost-effective strategy. According to Small Business Trends, marketers are allocating close to 10% of their budget to social media, and these […]
Crafting Compelling Content: The Science Of Storytelling In Digital Marketing
There is a famous saying that content is the king. Indeed it is true, however, with the increasing competition, marketers try to create unique content. They aim to connect more meaningfully with their users and to do so they use storytelling. Using a powerful storytelling strategy will connect your users more meaningfully with you, encourage […]
The Rise of Dark Mode: Designing Website for User Experience and SEO
The use of the color black in website layouts has always been an eye-catching trend. Modern, elegant, sleek, bold, black websites reflect style and sophistication. Using black has many pros and cons in this blog, we’ll learn what is the dark mode, when and where not to use dark mode, and tips for designing dark […]
Creating a review management strategy for multi-location business
Managing and monitoring reviews is a very difficult task for a business with a single operational location. It gets more complex and complicated for businesses with multiple locations. Responding to reviews can be a complex task but is very important in maintaining a brand’s image. According to BrightLocal’s 2019 consumer review survey, 82% of customers […]
The Role of Web Design In Building Trust & Credibility
The web design of your brand helps in building trust and credibility. Users judge your website within the first few seconds, wherein 94% of first impressions are based on web design. The visual appearance of the website matters as it influences 92.6% of decisions. However web design is beyond creating an attractive layout, it’s about […]
