Brands use social media to build relationships with their customers and to generate awareness about their brand and its products and services. Whenever a user interacts with a brand, a team measures the degree of this interaction or relationship by using a metric that showcases the engagement rate of the account. These users who actively […]
Customer Journey Map: What it is and why it is important
According to research, 70% of online users and shoppers abandoned their carts in 2023. Why do some online users add products to the cart, and spend time searching for the products but vanish off the customer journey map at the last moment. The simple answer could be the complex nature of users. It is very […]
Personalization in Social Media: Why it’s Important and Tips for Enhancement
Social media is the most popular platform for promotions, but one of the most significant benefits of social media is to provide a personalized experience. Personalized marketing refers to using and analyzing users’ data to provide more relevant information and content. In other words, Businesses collect and analyze user data based on demographics, interests, preferences, […]
What is Viral Marketing? All You Need To Know!
Every content creator and company’s dream is to create viral content that engages with the audience. Viral marketing refers to the promotional method where the content becomes viral naturally just by word of mouth and online buzz. Viral marketing depends entirely on content that is informative and entertaining and organically excites and makes the audience […]
SEO Optimization for a Startup Website
The digital space is competitive and every business is trying to reach potential customers by attracting and engaging them. As a startup, it is very important to increase your online presence at a low cost. You must optimize your Search Engine Optimization because it will enhance your brand’s visibility and attract more potential customers organically […]
The First Things Your Readers Will Want To See On Your Website
Your website creates the first impression of your brand. The website is not limited to only attractive design and appearance. It’s about accessibility, content, and usability. Your website should highlight in the first few seconds what your brand is about and what are your core values. Your website creates the first impression about your brand, […]
The Ultimate Guide to Responding to Online Reviews
Collecting online reviews is very important for your business but mere collection of reviews won’t do any major good to your business. The way you respond to the reviews influences the purchasing decisions of potential and returning customers. Responding to your customers’ reviews indicates that you are professional and value customer’s opinions. It helps in […]
The Impact of Fake Reviews on Your Business
Over the last few years, companies have realized the potential of reviews. According to research conducted by Dixa, 93% of customers read online reviews before making a purchase. Also, 47% of customers like to share their positive experiences while 95% like to share their negative experiences with other customers. Additionally, 90% of local customers look […]
The Power Of Storytelling in Web Design
Great storytelling in web design helps attract and engage more customers to your website. Stories are part of our life, we consume stories for entertainment, information, and motivation. Storytelling is a very powerful tool for every business because it helps humanize your content and create an emotional connection with your customers. It helps in better […]
Psychology of Slogans and Tagline
Marketers use psychology every day to target their potential customers. Everything needs proper planning and a goal, from designing a logo to creating a slogan or a tagline. Your brand’s tagline should represent your brand’s philosophy and core values. It should help you in establishing a strong brand identity. 50% of online users check slogans […]
