Brands use social media to build relationships with their customers and to generate awareness about their brand and its products and services. Whenever a user interacts with a brand, a team measures the degree of this interaction or relationship by using a metric that showcases…
Every content creator and company’s dream is to create viral content that engages with the audience. Viral marketing refers to the promotional method where the content becomes viral naturally just by word of mouth and online buzz. Viral marketing depends entirely on content that is…
Collecting online reviews is very important for your business but mere collection of reviews won’t do any major good to your business. The way you respond to the reviews influences the purchasing decisions of potential and returning customers. Responding to your customers’ reviews indicates that…
Over the last few years, companies have realized the potential of reviews. According to research conducted by Dixa, 93% of customers read online reviews before making a purchase. Also, 47% of customers like to share their positive experiences while 95% like to share their negative…
While establishing your business into a reputable brand, you might create multiple strategies. However, designing a logo might not be your top priority probably because you don’t know the benefits of having a strong and memorable logo. Logo design lays the foundation on which your…
Mobile marketing has seen exponential growth in recent years due to the rising demand for mobile apps. Smartphone users spend 88% of their mobile usage time on apps. However, the competition for this user engagement has increased due to multiple options. According to data, there…
Online reputation management plays an important role in local business’s digital marketing strategy. According to a study, 98% of people read online reviews before making a buying decision. However, in today’s digital time, plenty of review monitoring tools and software are available for managing the…
In this competitive digital age, every business is competing with each other for the audience’s attention. Bigger brands enjoy certain perks in the market due to their authority and large customer base in the market. Local businesses often feel this pressure and try to compete…
In today’s competitive digital world, brands compete with each other for audience’s attention. They try to use new ways to attract an audience. Traditional methods or sticking to only one method is not sufficient in today’s time. One of the most recent and significant ways…
According to the latest study, there are over 200 million podcast episodes and a minimum of 3.2 million active shows on the internet. The Podcast industry is growing massively with over 3 million podcasts now compared to 550k in 2018. At the same time, this…
