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Why Keyword Research is Important For Business

diksha
May 28, 2025
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Keyword research is significant for SEO. Keyword research forms the foundation of any SEM and SEO marketing campaign. Without it, marketers may not achieve the desired results they want. A holistic and strong seo strategy helps in driving long-term traffic and boosting sales through websites.

Keywords help in identifying and analyzing the specific words and phrases that people use while searching for information on search engines. According to a study, informational searches make up the largest portion of Google Searches, and 8% of searches are phrased as questions. The purpose of the keyword research is to understand the language and terms that your target audience uses. So that you can optimize it accordingly. This helps search engines like Google to understand the relevance of your content to users’ queries. According to a study, Google currently has 91.54% market share of the search engine market worldwide.

In this blog, we’ll learn what keyword research is and its importance. Also, learn some of the keyword research tips!

What is Keyword Research?

Keyword research is a process of investigating and refining. The aim of keyword research is not limited to only finding relevant keywords that reflect your business and target audience’s intent, but to find those keywords that drive traffic to your website and are not competitive.

You should try to identify keywords that are popular words that your target audience uses while making a search in the search engine.

Importance of Keyword Research

Keyword research is significant for your business.

User Intent: Keyword research lets you study and discover keywords that your target audience uses while searching. It helps in understanding what your target audience is looking for and what the intent behind their search is. When you are sure about the keyword, you can use it in your website and content to reach your target audience more effectively.
Long-Tail Keyword: These are more specific and have less competition. Keyword research helps in discovering these long-tail keywords, which can be beneficial to your strategy. It can increase traffic to your website.
User Experience: Optimizing your website for specific keywords can lead to more organized and user-friendly content. It enhances the user experience, improves engagement, and conversion rate.
Trends: Keyword research is not a one-time task or activity. It should be an ongoing task of process that enables you to adapt to the changing search intent and customer preferences, and behaviour. By staying up-to-date with keyword research, you can remain competitive and find new keywords that drive more traffic to your website.
Content Planning: Keyword research not only informs you about the relevant keywords that have less competition but also discovers what themes and topics are relevant to your target audience. It helps in creating high-quality content that engages with your users.
Optimize Content: Once you have discovered the best-performing keywords for your website, you can incorporate them into your content. When we optimize our content, the chances of it being shown in the search engine results increase. When users search for those keywords, the chances of seeing your website increase. Which boosts your website’s visibility and traffic.

Keyword Research Tips

Here are some of the keyword research tips that you can use to enhance the performance of your website traffic and business

Keyword Clusters: Keyword clusters are a set of closely related keywords. But they are not the same. For example, the best restaurant for pasta, the best restaurant for pizza, etc. You can notice that the same words are used here, however, the meaning of the sentence is different. It is not a good idea to create individual pieces of content targeting each of these keywords, especially because it can result in keyword cannibalization. You should ause ll the closely related keywords in one piece of content.
Google Suggest Phrase: Keyword research helps in finding content opportunities. Google Suggest is a good place to find long-tail keywords that are relevant to your business.
Non-Competitive Keywords: Select keywords that are non-competitive as it enhances your chances of ranking high. You don’t have to compete with so many keywords to obtain a good rank.
Search Volume: Don’t target keywords with huge search volume. It will be competitive for you to rank for it. If the search volume is 100,000, then consider it too high. You can aim for keywords that have monthly 500-2,000 searches.
Long Tail Keywords: Individual long tail keywords don’t get so much traffic. But when taken together, these types of search terms make up most web searches. They also have a higher conversion rate, which leads to more traffic and finally converts them into your customer.

Learning how to conduct keyword research is very crucial if you want to enhance your website traffic and business. It helps you find the correct keywords or phrases that people use while searching for a service or product. By understanding this, you can attract relevant users to your business. Also, it’s an ongoing process. At the same time, it is important to stay up-to-date with the latest and popular search terms. Lumia 360 can help you discover relevant keywords for your website. We offer digital solutions to small and medium enterprises. To know more about our services, email us at info@lumia360.com or call us at 514-668-5599.