To get the most out of your marketing campaign, look at your campaign from two perspectives. For years, we have been looking at metrics from one perspective; however, now. We should look at metrics from two perspectives, machine and human. Or you can specify them…
Businesses must have a clear plan for creating a successful performance marketing campaign. Your campaign should be based on goals and measurable results such as clicks, sales, leads, etc. It has become a dominant approach that companies use for connecting with their customers. It helps…
One of the biggest challenges for any business is to effectively engage with customers at every stage of the sales funnel. Marketing involves creating leads—the act of identifying potential customers, attracting them, and then eventually converting them into buyers. According to a report, 80% of…
Every business wants to increase its conversion rate and boost sales. They continually adapt to the latest trends and strategies. In 2011, Expedia increased its profits by $12 million by making one change in its checkout process. Similarly, going to cut one word and adding…
Unlike the pre-digital version of affiliate marketing, today’s affiliate marketing is more efficient and effective. Estimates value the industry at $12 billion. Affiliate marketing won’t bear successful results if you target everyone. Instead, invest time and effort to target the potential customers and create a…
Email marketing is an effective way to deliver your brand’s message, connect with the audience, and turn leads into subscribers. However, it is hard to come up with new ideas for content to engage with your subscribers. Also, it is frustrating that after building an…
Social media is an effective way for all businesses, irrespective of their size, to reach target audiences. Users discover, learn, follow, explore, and shop on social media, so if you are not active on these platforms, you are missing an opportunity. In today’s time, it…
An email marketing strategy requires planning. More than 361 billion emails are sent daily, with 4.59 billion users. By spending adequate time and resources on your email marketing strategy, you can meet your goals. Email marketing goals help in providing a clear direction and focus…
A design system is an ever-evolving industry; for this reason, your website should also adapt and grow. Design systems enhance collaboration, ensure consistency, and accelerate design and development. According to a study, 65% of companies use a design system. It is a scalable, flexible solution…
An effective digital marketing strategy helps businesses in connecting with their target audience, generating leads, and boosting sales. A well-planned strategy acts as a foundation for all your efforts, from content strategy, social media marketing, marketing automation, to email marketing, SEO, etc. It is essential…
