Brands use social media to build relationships with their customers and to generate awareness about their brand and its products and services. Whenever a user interacts with a brand, a team measures the degree of this interaction or relationship by using a metric that showcases…
According to research, 70% of online users and shoppers abandoned their carts in 2023. Why do some online users add products to the cart, and spend time searching for the products but vanish off the customer journey map at the last moment. The simple answer…
Social media is the most popular platform for promotions, but one of the most significant benefits of social media is to provide a personalized experience. Personalized marketing refers to using and analyzing users’ data to provide more relevant information and content. In other words, Businesses…
Every content creator and company’s dream is to create viral content that engages with the audience. Viral marketing refers to the promotional method where the content becomes viral naturally just by word of mouth and online buzz. Viral marketing depends entirely on content that is…
The digital space is competitive and every business is trying to reach potential customers by attracting and engaging them. As a startup, it is very important to increase your online presence at a low cost. You must optimize your Search Engine Optimization because it will…
Your website creates the first impression of your brand. The website is not limited to only attractive design and appearance. It’s about accessibility, content, and usability. Your website should highlight in the first few seconds what your brand is about and what are your core…
Over the last few years, companies have realized the potential of reviews. According to research conducted by Dixa, 93% of customers read online reviews before making a purchase. Also, 47% of customers like to share their positive experiences while 95% like to share their negative…
Great storytelling in web design helps attract and engage more customers to your website. Stories are part of our life, we consume stories for entertainment, information, and motivation. Storytelling is a very powerful tool for every business because it helps humanize your content and create…
Marketers use psychology every day to target their potential customers. Everything needs proper planning and a goal, from designing a logo to creating a slogan or a tagline. Your brand’s tagline should represent your brand’s philosophy and core values. It should help you in establishing…
Nowadays customers have multiple content choices available. Companies compete with each other to get the attention of potential users. Marketers try to find new ways to interact with their customers. One of the most important strategies is personalization. Marketers use personalization to increase their conversion…
