A smooth user experience is a must for any website. A well-designed website can help in attracting visitors, engaging, and retaining customers. To stand out from the competitors, you must design a website that is easy to use and provides a smooth user experience. 94% of all initial impressions about a website are tied to its design.
User Experience and User Interface are the two most important elements of web design and can either make or break your website. When a customer visits your website, they are looking for solutions, and if it takes a lot of time and effort to find such information, then your bounce rate will be high. A good UX can improve conversion rate by 400% and a bad UX can lead to 88% of users not returning to your website.
The best UX improvement strategies are improving user interaction by making it more intuitive, satisfying, and accessible. According to a report, negative experiences are frequently shared, with 46.7% of consumers stating that they will share their negative experience with others. UX focuses on how users perceive and feel when engaging with your website, product, etc. In this article, we’ll learn what User Experience Design is and how website design affects user experience. Also, what are the best practices to enhance user experience?
What is User Experience (UX) Design, and how does it affect user experience?
User experience design is the process of creating products that provide meaningful and relevant experiences to users. UX design involves the entire process of acquiring and integrating products, such as aspects of branding and usability. Designing an experience is not limited to enhancing the software only, but also designing other experiences related to the product that can be a marketing campaign or sales feedback. UX design is aimed at addressing pain points and needs. The goal of UX design is to provide an efficient, relevant, and intuitive user experience.
An emphasis is more on the users and their needs, requirements, and demands. It also covers several digital touchpoints from social media, blog marketing campaigns, to online experience with features like order fulfillment, online shopping, and customer support. It also includes non-digital aspects of customer experience, such as customer service, packing, shipping, etc.
Best Web Design Practices to enhance user experience
There are a lot of ways that strong website design affects the experience of user experience. Here are some of the ways it affects customer experience
- Customer Expectation: Today, online interaction is important for every business, and your website forms the backbone of your online presence. Users expect companies of all sizes to provide a smooth and easy user experience. If your website is outdated, isn’t well designed, is not compatible with mobile devices, etc will make your customers unhappy.
- Encourage Purchase: UX design helps you in improving and enhancing the path to conversion. The aim is to make it easy, intuitive so that customers can make the purchase easily.
- Understand Customer: To enhance your UX, it is important to have a deep understanding of your customers, their needs, demands, and expectations. It should align with your brand goals. You should also have a clear understanding of segmentation, personalisation, etc.
- Brand Value: Your website is a key asset of your company. When user experience design elements are working well, visitors will associate your brand with technological innovation, customer satisfaction, and loyalty.
- Good Customer Experience: When your customers witness a smooth experience, it boosts loyalty. It also promotes repeat purchases from your customers. User experience is to provide high high-quality customer experience that satisfies users.
Great examples of user experience design
Here are some of the best practices of web design
- User Centric Design: Understand your user’s key problem and try to provide a relevant solution for that. Understand your customers through journey mapping and drawing a customer persona. Make sure your navigation is smooth and intuitive. Create relevant information and build a visual hierarchy.
- Responsive Design: Make sure your website adapts seamlessly to different screen sizes and devices. Prioritize mobile-first design as the majority of users today use mobile for making searches.
- Consistency: Ensure your color palette is consistent, typography is readable, and design elements across the website help in building trust. Use Whitespace to reduce clutter and enhance readability.
- Content Strategy: Make your content scannable. To do so, you can use headings, bullet points, and short paragraphs for better and easier reading. To support your content, select authentic images.
- Performance: Minify code, optimize images, etc, to reduce the loading page time and improve user experience. Provide alt text for images, use contrast colors, and keyword navigation, etc, to make your website more accessible.
- Navigation: Keep your navigation descriptive, simple, and accessible. Use effective CTA with color contrast to grab the attention of the users. You can add animation and a hover effect to improve the engagement of your company.
Building a strong UX design website is essential because it is one of top topmost priorities of users today. To enhance the UX design, you must improve the speed of your website, make navigation intuitive, create relevant content, efficiently use whitespace, use links, etc. Lumia 360 provides unique and innovative web solutions to boost your online presence. We have created numerous successful websites for our clients, which have ranked well on SERP. To know more about our web design secrets, email us at info@lumia360.com or call us at 514-668-5599.
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