Creating content for social media should be powerful for both business and users. You must have a strong presence on social media, which is possible only when your content is engaging and powerful. Your content can help you in driving traffic to your website and convert them into customers. 60% of marketers stated that inbound and content marketing are their source of lead generation.  

Today, 83.2% content marketers use AI for creating engaging and relevant content. Generative AI is used by businesses to boost efficiency and engagement with AI-assistant content. Social media content helps in increasing your brand awareness, recognition, and sales. 

In this blog, you’ll learn things you should know before starting social media content creation, how to create content on social media, and the types of social media content!

Things to know before starting a social media content creation

Starting a social media content strategy without knowing these basics can lead to no results and a waste of effort. You need some basics before starting a social media content strategy. 

• Target Audience: Understand your target audience for social media and overall business. You should know what problems your target audience faces and how you can resolve them. Select a social media channel that your audience prefers. Study their behaviour on social media. Understand what they are expecting from you and try to deliver it. 
• Knowledge of Social Media Platform: Understand for what purpose users use a platform. Such as when users need information and educational content, they use LinkedIn, but when they want entertainment, they’ll use Instagram and TikTok. There is a difference in audience preferences and algorithms. Each platform serves its unique purpose. To understand the tone of the platform, read the comments of users to understand how they use the platform. Understand how the algorithm works and place content. Read comments to understand what users feel about it. In general, check what type of content is appreciated.
• Goals: Your social media goals should help you in achieving your larger goals. For example, your larger goal is to sell more products. They highlight on social media how effective your product is, which helps boost your sales. Your social media goals should be measurable and time-bound. For example, your goal is to increase the engagement rate by 15% in one month by using social media posts. 
• Analyze Competition: Analyse how your competitors are doing on social media, and the type of content they post. Understand what type of social media post works for them. Try to find a pattern. Understand what type of comments users leave on their posts. Examine their content strategy. Where do they post, time of post, type of post, engagement rate, frequency, design and tone, CTA used, etc. 
• Tools: Social media tools help in scheduling your posts in advance. Track metrics to analyse campaign performance and maintain a content calendar. For example, Lumia 360’s social media solutions increase engagement rate by 10% and provide guaranteed leads. Choose the tools and solutions that you are most interested in and comfortable with. 

Tips for effective content creation

Here are a few tips to enhance your social media content creation 

• Relevant Topics: Make content on relevant and trending topics. Monitor industry discussions and audience feedback. Address their queries. 
• Social Media Calendar: It ensures consistency and lets you plan content for important events, campaigns, etc. Organize your posts in advance to avoid last-minute mistakes.
• Analytics: Understand what works and what does not work for your platform. Use analytical tools to track engagement, impressions, and conversions. The pattern in social media can reveal what format, topic, or posting time can deliver the best results.
• Engage: Social media is not only about promoting your business or spreading your message. It also provides an opportunity to build relationships with customers by actively engaging with them. Respond to reviews, participate in discussions, and create interactive content such as polls and Q&A. You can add an element of humor in your posts. 
• Experiment: Each platform offers a unique opportunity, experiment with different content formats. It helps in understanding which content resonates with your audience. 

Types of social media content

Your performance on social media depends on your content. Create relevant and engaging content. Here are some types of content that you can use

• Written post: such as articles, blogs. It helps in demonstrating your company’s knowledge and expertise. It helps in building credibility and brand reputation. LinkedIn and Facebook are ideal for such types of content.
• eBooks: These are longer and more detailed than blog posts. Ideally, LinkedIn is the most preferred channel for such content. 
• Images: Engaging and interactive images and videos increase engagement rate and brand awareness. It is more engaging than long-form blogs. They are comparatively easy. Images work well on every platform, but Instagram and Pinterest are the best networks for images. 
• Video Story: Story lasts for 24 hours before disappearing. It is available on Facebook, Instagram, Snapchat, etc. It informs users about events, announcements, contests, etc. 
• Video: Users enjoy video content, and Facebook’s algorithm favors it. The live streaming option has further increased the demand for video content. Highlight product updates, how-to guides, etc. YouTube is a kind of video content, as for shorter videos are preferred on Instagram. 
• User-Generated Content: It is brand-specific content created by customers. Brands share this content on their social media. 

Create a balanced and strategic social media content strategy. Understand which platform is best for your content type. User-generated content saves time. Lumia 360  provides best best-performing social media solutions that promise guaranteed leads and enhanced engagement rate. To know about our strategies, email info@lumia360.com or call 514-668-5599. 

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