Nowadays customers have multiple content choices available. Companies compete with each other to get the attention of potential users. Marketers try to find new ways to interact with their customers. One of the most important strategies is personalization. Marketers use personalization to increase their conversion rate and ROI. Personalization helps create creative and unique content […]
Ways To Increase Conversion Rate
In this digital competitive world, many visitors exhibit analysis paralysis, that is too many options make them confused and hinder their decision-making. The average website conversion is 2.35 percent. That is for every 100 visitors you can expect only 2 customers. This is considered a good conversion rate. A 2-5% conversion rate is considered good. […]
The Impact of Page Speed on User Experience
In this digital competitive environment. Every business wants to boost its engagement rate. Page speed is one of the most crucial factors for enhancing user experience, SEO, and engagement rate. Nowadays when everything is available in just one click, users have become impatient and want to start immediately. According to a study, 83% of online […]
Impact of Brand logo on customer behavior
While establishing your business into a reputable brand, you might create multiple strategies. However, designing a logo might not be your top priority probably because you don’t know the benefits of having a strong and memorable logo. Logo design lays the foundation on which your brand grows. The logo presents the core values and philosophy […]
Mobile Marketing Initiative for an App Launch
Mobile marketing has seen exponential growth in recent years due to the rising demand for mobile apps. Smartphone users spend 88% of their mobile usage time on apps. However, the competition for this user engagement has increased due to multiple options. According to data, there are 4.8 million apps on iOS and 2.6 million apps […]
Digital Analytics Project for Website Performance
In this blog, we learn what a digital analytics project is, how it enhances your website performance, and much more! According to a study, 40% of companies are planning to increase data-driven digital marketing budgets and 64% of marketing experts feel that data-driven policies are a must. Digital marketing analytics is basically organizing and analyzing […]
The Role of Review Monitoring Tools in Reputation Management: Streamlining Your Approach
Online reputation management plays an important role in local business’s digital marketing strategy. According to a study, 98% of people read online reviews before making a buying decision. However, in today’s digital time, plenty of review monitoring tools and software are available for managing the reputation of your brand. However, selecting the most effective and […]
Social Media Marketing for a Local Business
In this competitive digital age, every business is competing with each other for the audience’s attention. Bigger brands enjoy certain perks in the market due to their authority and large customer base in the market. Local businesses often feel this pressure and try to compete with their competitors with whatever resources they have. While SEO […]
Beyond Ratings: Harnessing the Power of User-Generated Content for Brand Advocacy
In today’s competitive digital world, brands compete with each other for audience’s attention. They try to use new ways to attract an audience. Traditional methods or sticking to only one method is not sufficient in today’s time. One of the most recent and significant ways to attract the audience’s attention is to use User Generated […]
Minimalist Design: The Power of Simplicity in Web Aesthetics
In today’s time, minimalist design is not just limited to making the website more attractive but also enhances its effectiveness and performance. Your website creates the first impression amongst your customers. This is the reason why you should enhance your website especially when the competition for grabbing attention is high. One of the ways to […]
