The use of the color black in website layouts has always been an eye-catching trend. Modern, elegant, sleek, bold, black websites reflect style and sophistication. Using black has many pros and cons in this blog, we’ll learn what is the dark mode, when and where not to use dark mode, and tips for designing dark […]
Creating a review management strategy for multi-location business
Managing and monitoring reviews is a very difficult task for a business with a single operational location. It gets more complex and complicated for businesses with multiple locations. Responding to reviews can be a complex task but is very important in maintaining a brand’s image. According to BrightLocal’s 2019 consumer review survey, 82% of customers […]
The Role of Web Design In Building Trust & Credibility
The web design of your brand helps in building trust and credibility. Users judge your website within the first few seconds, wherein 94% of first impressions are based on web design. The visual appearance of the website matters as it influences 92.6% of decisions. However web design is beyond creating an attractive layout, it’s about […]
Using AI for review analysis and sentiment analysis
To create a successful campaign, you must understand human emotions and opinions to provide a smooth user experience, fulfill customer satisfaction, and boost revenue. In this blog, we’ll learn what is review analysis and sentiment analysis, ways to use AI for collection and analysis of customer data, and much more! What is review analysis and […]
Web Design for Conversion Rate Optimization
Making small yet meaningful changes on your website can impact your website’s conversion rate. Many marketers use lead magnets, email marketing, etc, to attract customers and increase conversion rate. While doing so many marketers overlook the importance of web design in attracting more conversions. According to an Adobe survey, people like to read something designed […]
The Role of Review Management in Customer Experience
Reviews provide important information to businesses. Word of mouth helps promote and spread positive news and information about your products and services. Brands that want to build strong customer relationships can use review management as a tool for enhancing their user experience. Consumers consider online reviews more seriously like personal recommendations. Customer reviews can encourage […]
The Power of Personalization in Digital Marketing: How to Use Data and Analytics to Deliver Tailored Experiences and boost Conversion
In this competitive digital space users have quick access to lots of information. To stand out from the crowd you must provide a smooth and memorable experience to your users. To do so you must personalize the experience for your users. McKinsey’s study supported this quote by saying that “71% of consumers expect companies to […]
Navigating The World of Google Analytics: how to optimize local SEO
Local SEO is very important for every business. It means optimizing your website to rank higher in local search results. It enhances your business’s online visibility, especially in a specific geographic area. You must understand the metrics and analyze website traffic and data to boost local SEO. Google Analytics will help you in tracking the […]
Designing for Emotional Connection: How to Create Empathetic and User Centric Websites
Building an emotional connection with your target audience is a must for sustainable business growth. It helps influence customers’ buying behavior and their experience with your brand. If you create a strong emotional connection with your users by creating emotional design, then chances are they will have a smooth user experience and will turn into […]
Influencer Marketing 2.0: How you measure ROI and Optimize Campaigns
Running an influencer marketing campaign is easy but measuring its ROI is a complex task. 30% of marketers still don’t track ROI. According to a report, 80% of marketers found influencer marketing effective for their campaigns, while 58% stated the same for traditional marketing. In this blog, we’ll learn what influencer marketing ROI is and […]
