In this competitive digital age, every business is competing with each other for the audience’s attention. Bigger brands enjoy certain perks in the market due to their authority and large customer base in the market. Local businesses often feel this pressure and try to compete with their competitors with whatever resources they have. While SEO […]
Beyond Ratings: Harnessing the Power of User-Generated Content for Brand Advocacy
In today’s competitive digital world, brands compete with each other for audience’s attention. They try to use new ways to attract an audience. Traditional methods or sticking to only one method is not sufficient in today’s time. One of the most recent and significant ways to attract the audience’s attention is to use User Generated […]
Minimalist Design: The Power of Simplicity in Web Aesthetics
In today’s time, minimalist design is not just limited to making the website more attractive but also enhances its effectiveness and performance. Your website creates the first impression amongst your customers. This is the reason why you should enhance your website especially when the competition for grabbing attention is high. One of the ways to […]
How to create viral ad taglines and slogans
The purpose of advertising and marketing is to make your audience excited about the product and make them want to purchase it. It is believed that ad slogans have been used since the 1800s. Ad slogans play an important role in making a product viral or to grab the attention of the audience. In 2014 […]
Podcast Trends for 2024
According to the latest study, there are over 200 million podcast episodes and a minimum of 3.2 million active shows on the internet. The Podcast industry is growing massively with over 3 million podcasts now compared to 550k in 2018. At the same time, this industry is expected to evolve more with time given the […]
The Impact of Online Reviews on SEO and Local Search Rankings
In this competitive digital world, information is easily available with just a click. Even before digital advertising and marketing, word of mouth and customer reviews played an important part. The only difference is that now it is available online in just a few clicks. This online reputation makes or breaks your brand’s reputation. 94% of […]
Email Marketing Automation for Customer Retention
In this competitive digital world, acquiring new customers is difficult but at the same time retaining old customers is also demanding and exhausting. However, it is important for your brand to retain old customers and build a loyal customer base. The post-purchase moment in the customer journey can be a game-changing deciding moment, where you […]
How To Optimize Pay-Per-Click (PPC) Advertising Campaign
Pay-per-click or PPC advertisements are available all around us. You must have seen such ads on Google and social media. Pay Per Click is an internet marketing where advertisers pay each time a user clicks on their ads. Businesses place such ads on Google search and social media and pay only when a user clicks […]
Content Marketing Strategy for an E-commerce Brand
Content marketing strategy helps e-commerce brands to provide information about their products, discounts, launches, etc to their customers and attract new potential customers. As of 2023, e-commerce contributes 15.6% of all retail sales. If your content marketing strategy is effective it will help in building relationships and increase your brand visibility. Before formulating a content […]
Microinteractions: Enhancing User Engagement with subtle animation
Microinteractions are tiny elements but greatly impact user engagement and experience. These elements turn the boring experience into an engaging and entertaining experience. The click, the swipe, and the animation engage a user. These are microinteractions but have a huge impact. According to a study, 38% of people only engage with a website with attractive […]
