Getting emails delivered to a recipient’s inbox is one of the most complicated tasks for marketers. Without email deliverability, your emails risk landing in the spam folder. Email deliverability is a feedback loop that checks whether you are sending relevant content to the correct target audience at the right time. To avoid delivery of your […]
Creating an Email Marketing Strategy
In 2024, there were 4.5 billion email users, with over 361 billion emails sent daily. According to a report, 64% of marketers consider email marketing to be a very effective method of acquiring new customers and retaining existing customers, especially for smaller businesses. Email marketing is not an old tactic, but very much relevant in […]
How can Small Businesses Create a Website?
Every business, irrespective of its size and popularity, needs a website. Creating a random website is not sufficient, you must create a website that reflects your brand philosophy and highlights your Unique Selling Proposition (USP). Having a website enhances your online visibility and helps you engage with your target audience. According to a study, 71%-73% […]
Online Reputation Management for the Hospitality Industry: How to Manage Customer Reviews and Protect Your Service
The evolving technology has impacted the growing hospitality industry. Along with these advancements, the Internet helps in shaping the customer’s decision when booking a hotel. With over 5.56 billion internet users, 8.2 billion people can access information online. 81% of customers before booking a hotel, read online reviews and rating which makes online reputation management […]
How to Measure the Success of Your Social Media Campaigns
Measuring the success of your social media campaigns depends on the goals of your social media campaigns. Social media metrics are an important tool for measuring the success of your campaign. It helps in understanding how your audience engages with you, and eventually helps establish a strong, positive reputation. It is estimated that in 2025, […]
The role of Budgeting and Resource Allocation in Digital Marketing
Budgeting and resource allocation are very important aspects of a digital marketing strategy. You can’t fulfill your long-term marketing goals without a clear understanding of how much money you are willing to spend and how your resources will be allocated. Planning your digital marketing strategically helps enhance return on investment (ROI). Over-allocating your resources to […]
Email Marketing Mistakes You’re Making
Emails connect you with customers in a way that no other channel can. According to Forbes, one-third of marketers use email marketing, and 90% are planning to increase their spending on email campaigns. 87% of marketers rely on emails to enhance engagement. It helps build strong relationships with customers. But many marketers use email marketing and do not achieve […]
The Impact of Google My Business on Online Reputation: How to Optimise Your Listing for Maximum Visibility
Every business desires more targeted visibility on Google. According to a report, 97% of people learn about a local business online. For this, many businesses optimize their website and Google Ads. However, many forget to optimize their Google business listing. According to a report, despite 167 billion searches performed on Google each month, a BrightLocal […]
Reputation Management Strategies For Businesses: How to Manage and Monitor Online Presence
A brand’s online reputation can make or break its success. Also, nowadays consumers are more active for a longer period of time and consume more information. 75% of consumers always read an online review before making a purchase. Having a good online reputation helps in building trust and credibility with the audience. Social media has […]
The Future of Social Media Marketing: Trends and Predictions
Social media is a very competitive and ever-changing space. Keeping up with the latest trends is very important to remain relevant. With evolving technology and customer behaviour, these trends change from time to time. AI-driven personalization, short-form videos, voice search, etc., which were trending in 2024, have become a thing of the past in 2025. […]
