For e-commerce, your website is the visual storefront for your customers. E-commerce should reflect the tone and voice of your brand to make a smooth experience. Creating an attractive and unique e-commerce website design has enhanced the platform’s sales and engagement rate. 94% of first impressions are related to e-commerce web design.
According to a report, it takes 50 milliseconds for visitors to decide whether they want to stay on an e-commerce website or not. An effective e-commerce website design is not only attractive and engaging but also communicates the brand’s products and services.
In this article, we’ll learn important elements of e-commerce website design and learn why web design is important. Also, look at some of these examples to learn how brands have utilized web design to their benefit to fulfill marketing goals.
Important Elements of eCommerce Website Design
All best-performing e-commerce websites have one thing in common: they consider user experience as an important factor for website design. Some of the important elements of an eCommerce website design are
- Build Trust: To win the trust of your customers, you must provide accurate customer information. Include your email, phone number on the contact page and in the footer of your website. Build a proper about us page. Build an easy return policy. It helps people send back products that they are not satisfied with. It increases sales by lowering shopping cart abandonment. For example, Supergoop has a comprehensive return policy and a self-directed returns portal. Build secure payment options and ensure a strong data privacy policy. Many e-commerce solutions have app integration that helps in importing content into your site.
- Visually Compelling Experience: Perception is everything when you sell your products online. Use high-quality images with different angles. Use effective colors that spark interest and evoke emotions. It also helps in drawing attention to specific sections of your webpage. The fonts help in communicating the emotion behind the information. Create a visual hierarchy, choose one font for the header and another for the body font. Use psychological design principles to influence customers’ decisions and guide them through effective elements, colors, and text.
- Navigation: Your website navigation should help customers find your products easily. Good navigation improves the seo of your site and enhances your visibility in search engines. Keep a few headers in top top-level navigation. Be clear and direct in your naming. Key headers should be Shop, About Us, Contact Us, etc. Additional navigation can be included in the footer section at the bottom of your website.
- Responsive Design: An average American spends 4 hours and 37 minutes on a mobile phone. Your website should be friendly on different devices and screen sizes.
Why is web design important for e-commerce?
Web design is very important for e-commerce because it helps in creating the first impression. 94% of first impressions are related to web design. In most cases, your e-commerce website is the first interaction a user has with your brand. Hence, it helps in creating the first impression of your brand. It also helps you stand out from the competition. According to a report, 73% of companies use web design to stand out from the competition. By implementing creative web design, you can make your e-commerce site stand out from the competition. Also, it improves the user experience. 89% of users will shop with a competitor if they have a bad experience with your e-commerce platform. Your web design is important for creating an attractive look for the website and enhancing user experience.
ecommerce website design example
The best ecommerce website designs are those that are clean, visually attractive, user-friendly, and communicate a brand effectively. Let’s look at some examples of e-commerce design
- Thesus: Sustainable shoe store Thesus master trust building and provides a smooth shopping experience. It highlights its shipping and return policy. It also provides a pay-in-installments option if shoppers don’t have cash upfront. Customer support is highlighted on the homepage with a handy size chart and returns link.
- Welly: Welly positioned itself as the fun first aid brand with convenient and cute packaging and kid-friendly bandage design. Its colorful website with catchy copy and clear CTA makes the brand’s aesthetic appealing. The homepage is bold and dynamic.
- MVMT: MVMT’s core brand value, “style shouldn’t break the bank,” is reflected in the website design. It represents sleek, sophisticated colors, elegant, stylish watches, eyewear, and jewellery at affordable prices. It also highlights the collaboration with designers and showcases the trending now section on its homepage so that users can check the latest design.
- Verve Coffee Roasters: Verve Coffee Roasters uses customer reviews to build trust. It also uses evocative language paired with stylish photography to keep customers on the page. It also uses lively descriptions.
- KITH: KITH’s homepage design grabs your attention at first glance. The site feels clean and sparks interest, with links to treats and content such as films, journals, etc. Its catalog is big, but the product category is presented in a way that you can explore the products easily.
- Beardbrand: Beardbrand undertakes a sophisticated, old-world world and mature approach to present its grooming products throughout its website design. Using a quiz, interesting blog posts makes the site more engaging.
An effective e-commerce website is centred around a smooth user experience, responsive design, and easy and clear navigation. Make sure your buying process is simple, easy to use, and secure. Build trust and maintain an honest relationship with your customers. When it comes to building a successful e-commerce business, design is one of the most important things that makes your e-commerce platform stand out. Lumia 360 has created engaging and visually appealing web designs. Our web designs help businesses rank well and increase their engagement and sales. To know more about our web design process, email us at info@lumia360.com or call us at 514-668-5599.
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