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E-commerce Email Marketing Strategies

diksha
November 4, 2025
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E-commerce email marketing lets you inform your customers directly about new products, discounts, etc. As of 2025, nearly 4.5 billion people worldwide use email, and by 2027, this number is expected to surpass 4.8 billion. Sending a well-crafted email can generate buzz about your new product and reach the correct target audience. Many businesses treat emails not just as a channel but as owned, high ROI revenue drivers. It is a more personal and direct approach. Also, for every $1 invested in email marketing, the average return is $36.

Almost half of e-commerce brands use some form of marketing automation to generate and send emails. E-commerce brands send an average of 16.68 emails per month. You can reach your existing and new customers. They use various types of emails to promote products, increase engagement, and build relationships.

In this article, we’ll learn what e-commerce email marketing is, its types, and its importance in e-commerce. Also, some of the best-performing ecommerce email marketing campaign strategies!

What is E-commerce email marketing?

E-commerce email marketing helps in tracking shopping behaviour for sending revenue-generating messages automatically. General email marketing sends brand updates to subscribers, but ecommerce email marketing is related to cart abandonment, purchases, post-purchase messages, etc. E-commerce automation email includes abandoned cart recovery, loyalty rewards, post-purchase reviews, win-back campaign, inventory alerts, etc.

The goal of e-commerce email marketing is to increase brand awareness and generate sales. E-commerce generally creates email lists for its customers and then uses them for sending personalized emails.

Why email marketing matters in E-commerce and its types

Email marketing is a high ROI channel for e-commerce businesses and helps in generating high sales. Emails have a high ROI as well and make it one of the most beneficial investments your business can make. It helps in making an impact at every stage of the customer journey.

The acquisition stage, where emails allow you to nurture leads by turning website visitors into subscribers. Welcome emails, product recommendations, and exclusive discounts etc, help in converting interest into action. In the conversion stage, you can use targeted emails and reminders to push your interested and hesitant customers towards the purchase.

In the retention stage, emails help in retaining the existing customers. Retaining existing customers is more beneficial than acquiring new ones. You can send a loyalty program, post-purchase follow-up, etc, to make people repurchase from your website. Emails create a direct contact with your subscribers and make sure your message reaches them.

Types of e-commerce email marketing

Welcome Series: You send these emails shortly after they join your mailing list. It introduces your business and services.
Abandoned Cart: Send these emails 2-4 hours after a shopper has added an item to the cart but left without making a purchase.
Win-back: Send these emails when customers have not made a purchase or engaged with your content for a long period of time.
Review Request: Send these emails after 5-7 days of purchase with the goal of collecting reviews and user-generated content.
Sunset: It is sent as a final attempt to re-engage with subscribers after a long period of inactivity.
Abandoned Browse: It is sent after a shopper browses a product in a store and leaves without making a purchase or adding the product to a cart.

E-commerce email marketing campaign strategies

Here are some of the email marketing campaign strategies

Exclusive Access Email: Exclusivity makes your customers feel valued and special. Join them in an exclusive community and send special VIP offers or discounts that make them feel special, trusted, and valued. It also keeps them engaged with your brand.
Product Recommendations: Personalize the email for better interaction. Personalized product email uses customer data such as purchasing history, buying behavior, items in cart, etc, to search for products that align with their interests. It encourages repeat purchases. For example, if someone buys a coffee machine, then you can recommend complementary products such as a coffee blend to encourage another purchase.
Price Drop: Price drop emails alert users whenever the price of their preferred product has decreased. Many buyers are hesitant to buy due to the high cost, but as soon as they receive a price drop email, they are likely to make a purchase. You can add a Buy Now button in your email for time-bound offers.
Milestone Email: Send emails on particular milestones such as birthdays, anniversary of their first purchase, or the day they subscribed to you, etc. It helps create a personal connection. Your customers feel valued and are helped in building a strong relationship. These emails include small gifts or discounts, or special messages.
Multi-channel Email: You can combine emails with SMS marketing to create a multi-channel experience that engages people with your brand. For example, send an email about a limited-time offer, followed by an SMS reminder to increase the chance of conversion. It helps customers obtain important information from different channels and their preferred channels.
Interactive Email: Interactive emails are fun and memorable. They stand out in the reader’s mind. Add gamification elements such as scratch-to-reveal, spin-the-wheel contests, or interactive quizzes to encourage users to engage with your business. It breaks the monotony of normal promotional emails.

Email marketing helps in growing your business and building a strong and positive relationship with your customers. It not only helps in acquiring new customers but also in retaining existing customers. It is cost-effective and lets you communicate directly with your customers. Lumia 360 offers digital solutions to small and medium enterprises that can grow your business and increase your brand visibility. To know more about our services, email info@lumia360.com or call 514-668-5599.