Email marketing is an effective way to deliver your brand’s message, connect with the audience, and turn leads into subscribers. However, it is hard to come up with new ideas for content to engage with your subscribers. Also, it is frustrating that after building an email list if your subscribers don’t respond to you.
According to a study, 90% of information transmitted to the brain is visual. Emails with graphics have 4% higher click-to-open rate. Also, 64% of millennials understand messages faster when communicated graphically. In this article, we’ll understand what is email marketing campaign is, email content ideas to engage subscribers, and some engaging newsletter ideas!
What is an Email Marketing Campaign?
An email marketing campaign is a series of scheduled emails sent to prospects and customers to encourage them to purchase a product or service and perform the desired action to move further in the marketing funnel. Email marketing campaigns include a mix of various types of emails such as newsletters, cart abandonment, post-purchase drip campaigns, etc.
Email Content Ideas to Engage Subscribers
Here are some of the most effective email content ideas to engage subscribers
- Welcome Email: Send a warm welcome email to new subscribers. Introduce them to your brand and your services. Inform them more about your brand and your best-performing services. Inform them how you can provide value to them.
- Newsletter: Share news and updates with them. You can also share industry insights with them to inform them about the latest market or industry trends. It is used mostly for communicating the information smoothly.
- Promotional: You can send exclusive offers, coupons, and discounts to the subscribers. Such emails aim to compel the users to perform a desired action. These are mostly time-bound promotions or offers.
- Personalized Content: By using the data of your subscribers, you can create personalized content for your email. It can be anything from giving a discount on the birthday or anniversary month, etc. On the basis of their past purchase or products viewed, you can recommend products and services to them.
- Exclusive Content: Offer exclusive offers, such as a sneak peek of the latest product or a free service to loyal customers. This makes your customers happy and encourages them to spread the positive word-of-mouth.
- Surveys: Ask users for their opinions and recommendations. Improve your services according to their suggestions. You can also gather easy information and public sentiment through this format.
Engaging Newsletter Ideas
There are multiple newsletter ideas. Let us explore which newsletter is most effective for your business
- How-to-Guide: Offer your subscriber step-by-step instructions on how to use your product or how to perform a desired action. This can be a handwritten or a video tutorial, or a guide. With a how-to guide, you can solve the biggest pain point of your target audience and provide value to them.
- Blog Post: If you want to boost the viewership and engagement of your blogs. Then you must attach it to your newsletter. You can excite them and guide them towards the website. Encourage your customers to share the post on social media. You can include social buttons in it for an easy and smooth experience. You can announce a product launch through a short blog post or highlight a case study and win users’ trust.
- Blog Post Roundup: Along with sharing your blog post, you can also create a blog post roundup. A blog post roundup offers the readers the best blog posts of the brand. You can put together a best-of-the-best roundup blog on a particular topic for more engagement and to introduce new subscribers to old posts.
- Infographics: Share engaging and informative infographics that can split or break complicated information into easy-to-understand blogs. You also make it interactive by seeking user feedback or opinion on certain industry trends, etc.
- User-Generated Content: Using user-generated content helps in building social proof. It can be anything from images, videos, etc, created by the users and shared online on social media. Businesses usually use these on their social media feed, but it can work as a newsletter idea as well.
- Event Invitation: In case you are hosting an event, you can send personalized invitations to your subscribers. You can also generate a newsletter on event recap, wherein you show the users the highlights of an event and how it was such a big success.
There are multiple types of emails that you can send to your subscribers, depending on the goal of the email. For example, if a user has left a product in the cart for so long and hasn’t made a purchase. Then you can send a cart abandonment email to remind them about their product. However, you have to make sure that these emails are engaging and visually attractive. Email marketing can enhance your marketing efforts and allow you to connect with potential customers and build a strong relationship with them. This will boost the company’s engagement and conversion rate. Lumia 360’s digital solutions, such as our marketing strategy, will provide an effective framework and direction to your business. Our strategies have resulted in a positive outcome for our clients. To know more about our exclusive and successful strategies, email us at info@lumia360.com or call us at 514-668-5599.
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