Product Page is one of the most important pages on the website or e-commerce because it contains all the relevant information about your product and services that a user wants to know. Having an informative and attractive product page is a must as it helps influence the purchasing decisions of the users. You can also offer exclusive deals on your product page to attract user attention. According to Google Consumer Insights, 55% of shoppers stated that they use mobile devices to shop or look for deals while they are in the store.
However many brands struggle to create an effective and clean product page or transfer large amounts of product data to the webpage. Product pages should improve the user experience which motivates them to purchase more. Creating content and showcasing it is very important in providing a smooth user experience.
In this article, we’ll learn why designing a product page is important, and how to create an engaging and attractive product page. Also, we’ll learn how brands have designed their product page!
Why is product page design important?
A product page is simply a page on the website of the company that showcases the product inventory and contains all the relevant information that a user might require to make a purchasing decision. Based on the specifications given on the product page such as price, size, reviews, etc, the user decides whether to purchase a product or not. Your product page should have a high-quality image of your product, price information, specifications related to products, etc.
you can either create one webpage for your product or display multiple products on a single page. According to a report, only 55% of people spend less than 15 seconds on a website. Hence creating an effective and engaging product page is a must. Irrespective of the format, it is important to design a product page. Here are some of the reasons why a product page is important.
- Information: A well-designed and optimized product page helps in finding relevant information more easily and quickly. Visitors can easily find the relevant information which will help them in forming a purchase decision.
- Sales Funnel: A product page can help streamline your sales funnel. It helps in directing or guiding visitors through the process of knowing more about your product adding an item to the cart to finally checking out.
- User Experience: Create a product page that is optimized and engaging. Your product page should resonate with your visitors to direct them to the next stage of the sales funnel. Your visitors can easily find the relevant information which provides a smooth experience to the users.
Why is product page design important?
Here are some of the tips on how to create an engaging and attractive product page.
- Product Description: One of the most important features of a product page is a product description that informs users about the product, and what it offers and influences users into purchasing it. Include important keywords to optimize your page and make it more visible to potential users.
- Be Direct: According to a report, 79% of users just scan a webpage rather than reading it. Your product title and description should be direct and clear. Don’t provide unnecessary extra information that confuses a user.
- Use Images: Users judge your product based on the images of your product. 92% of customers stated that visuals are the most important influential factor for making a purchasing decision. Ensure that the images you use are clear and highlight all your important elements and features. It should display the size, texture, and material used.
- Address User’s Queries: Before making a purchase, users can have various questions and queries related to the product they are interested in. You can’t answer all the customers’ questions. Hence you should provide all the important information related to your product. For example, if you’re selling bread then you must specify the material used.
- Different Angles: By displaying the different angles of the product in an image, you can help the users visualize how the product looks like.
- Multiple Images: Users expect to see two or more images of a product while considering it for purchase.
- Call-to-Action: Even if your product description is relevant and informative and images are attractive, it won’t fulfill your marketing goals until and unless you use an engaging and strong call-to-Action. An effective CTA should make it easy to add an item to your cart, helping in better positioning on the page. It should be a direct and actionable language and make your product stand out from the rest.
- Lifestyle Image: Lifestyle images help in telling a story about your product. It also informs them about how they can use your product. You can include location, people, etc to show the users the context of how they can use it. For example, if you’re selling a wedding gown then you can show the bride and groom with their families in a happy environment.
- Additional Information: Here you can mention all the other important information that you didn’t put in the product description. You can also include a video to provide extra details and information.
- Below-the-Fold: Address the sections of the product page that people will first notice when they arrive at your website. After that, you can pay attention to all the other stuff that the users will be interested in.
- Live Chat: Adding a live chat feature on your webpage makes your website more credible. It provides direct and quick customer service to the potential customer. You can use a live chat widget and provide automated queries to customers. Using a live chat feature saves your time, provides 24/7 customer service, and stores your data.
- Related Products: You can add related product sections to promote the sales of those products as well. Users might like or consider these products as well.
- Price Comparison: One of the most effective features of your product page is using price comparison on your product page. You can display all or related products that are available in that price range that the user is browsing for.
- Product availability: You can show the users whether the product is available or not. Displaying the availability of the product informs the users that the product that they are looking for is available. You can use a product availability widget to create a sense of urgency among the users if your product is famous or is about to go out of stock.
- Customer Review: You can add the customer reviews of other users to build trust and credibility. Shoppers care about the opinions of other users and their reviews and experiences shape user’s purchasing decisions.
Example of product page design
Here are some examples of brands that have successfully designed an effective and well-performing product page.
- Oreo: The marketing of Oreo is very popular and deserves to be on this list. The focus of Oreo’s product page is on how these simple and classic cookies can make people unleash their imagination, wonder, and be happy. It also features one video after another. One of them is accompanied by lyrics like “It’s so easy to let your imagination go when you play with Oreos”. It pays tribute to the age-old tradition of eating cookies. They have used effective and efficient marketing techniques to make their product look attractive and better than ordinary cookies. The page also follows a unique color scheme even when the cookies themselves are monochrome.
- Volkswagen: It follows an interactive approach in its marketing approach. Instead of listing all the features of your car, the company walks you through the entire process of building a car. While going through that process, Volkswagen highlights the features you can choose and provides a preview of how the car will look and how it will affect the price. This is also a nifty matchmaking feature that displays the nearby dealerships that have the car of your choice in their inventory.
- Daily Harvest: Daily Harvest develops superfoods in the form of soups, smoothies, et,c and delivers them to your house. It displays the ingredients used, and how the item will look, and shows the digestiveness of the item.
Product pages have a huge impact on conversion rate. Hence designing an effective product page is very important. Irrespective of your product type, our web designing services help in creating engaging and attractive pages. Lumia 360 has designed several successful product pages and websites for small and medium-sized enterprises.
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Creatine is a nitrogenous organic acid that’s naturally synthesized within the kidneys, liver,
and pancreas. Bodybuilders can complement with exogenous types of creatine, often in monohydrate type.
Equally, for optimum results, make sure frequent doses are taken throughout the day (every 2–4 hours).
Thus, a Dianabol cycle is more doubtless to cause an increase in visceral fat and a decrease in subcutaneous fats.
Due to Dianabol’s harsh unwanted effects, retailers have began manufacturing
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This has labored wonders in helping athletes retain weight and supply
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These steroids bump up testosterone, leading to extra muscle and energy, but
beware, the side effects can hit hard. In Addition To pills, Dianabol comes as injectables, patches,
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For example, if your usual dose of Anavar is 60mg and your traditional dose of Winstrol is 50mg, you’d take 30mg of the former and 25-30mg of the latter.
Anavar (oxandrolone) is an anabolic steroid that concurrently builds muscle
and reduces fats mass. We have discovered Anavar to induce fewer poisonous results
compared to other anabolic steroids. You should be prepared to attend no much less
than one month to begin out seeing outcomes and typically up to
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To get the most effective outcomes, any Testosterone Enanthate cycle
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In the meantime, debilitating symptoms will happen – everything
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As Soon As once more, we have to flip to medication like SERMs – Nolvadex and Clomid are the PCT medication of
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With his data and experience, he supplies personalised coaching, nutrition, and restoration steering to
help shoppers reach their fitness objectives. Lastly, your first
steroid cycle will often produce one of the best muscle features of your life; so remember to prepare like a lion and
eat like a king during this period to maximise your features.
In future Anavar cycles, 20mg may be used from the first week onward; and
the length of a cycle could also be elevated to eight weeks.
There is not any normal answer concerning the perfect dosage of testosterone for bodybuilders.
This superior ability to recuperate is how Arnold Schwarzenegger and other classic bodybuilders might get away with coaching for several hours every day (intensely) with
out overexerting themselves. This enabled bodybuilding to transition into the Golden Period,
where physiques became bigger in dimension but remained equally aesthetic-looking.
Thus, by correcting this hormone imbalance,
Dianabol helped males (who have been infertile) have kids due to an improved sperm depend.
Moreover, a big increase in testosterone also resulted in enhancements in their sexual and mental well-being.
Ziegler had created a steroid with more than double the anabolic rating of testosterone (210 vs.
100). Anavar will help utilize oxygen and recovery, so it is simply fine for endurance athletes, too, besides weightlifters.
An Anavar dose of 80mg day by day and T3
at 75mcg every day will serve the pre-contest user extremely well
in acquiring a hardened, very lean physique with minimal physique fats by the
end of the cycle. Intermediate customers can improve the
HGH dose to 6iu daily, with Trenbolone Enanthate and Testosterone Cypionate at
400mg weekly. These are both long-lasting steroids, which makes them ideal for a longer
cycle. Like HGH, Trenbolone additionally will increase IGF-1, making this combination a perfect
match for mass-gaining and fat-loss objectives.
Girls typically take between 1iu and 2iu day by day, just like female medical
doses. Some females take up to 4iu, however at this degree, females need to be
conscious that enlargement of areas like the jaw can happen – something that shall be way more prominent on a female face than a male.
In either case, HGH will must be used for 12 weeks on the bare minimal – however for true muscle positive aspects with HGH at its full potential, females might be taking a look at
a cycle of at least six months.
It is out there in oral kind and has a modified chemical construction, which makes
it extremely immune to metabolic breakdown. This allows Anavar to supply extra anabolic effects with a lower potential for
androgenic side effects, making it a relatively delicate steroid compared to
others in the marketplace. The concept is that this will permit the
physique to produce its own natural hormones whereas still benefiting from the enhanced results of the steroids.
In theory, this should minimize the risks of unwanted facet effects similar to liver injury,
hypertension, and others. Nonetheless, there is not a scientific evidence to help this claim,
and in reality, biking may actually improve the dangers of some side effects.
Visceral fat is a disadvantageous type of fats that
collects across the vital organs, such as the stomach, liver, and intestines.
This look is just short-term, and you’ll lose this extra fluid retention if you cycle off Dianabol.
Thailand is known to be the most affordable nation to buy Dianabol and other steroids over 40
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Do observe that the last two components are included to
provide maximum power and promote correct muscle acquire. On a facet observe, many users choose
to take a low Dbol dosage to forestall water retention. There’s a method you can deal with this — by
incorporating an aromatase inhibitor or AI into your routine.
Dr. O’Connor has over 20 years of experience treating women and
men with a history of anabolic steroid, SARM, and PED use.
He has been a board-certified MD since 2005 and provides
steering on harm reduction methodologies.
When implementing the aforementioned cycle,
it is necessary to frequently monitor ALT and AST liver enzymes, as each compounds are C-17
alpha-alkylated. Due to its mass-building
capabilities, testosterone is mostly thought to be a bulking steroid.
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