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The Rise of Mobile Performance Marketing: Strategies and Trends

diksha
July 19, 2025
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In today’s world, mobile marketing has become a powerful tool for businesses. With the proliferation of smartphones and tablets, consumers are increasingly using mobile phones for social interaction and shopping. Mobile sales account for 55.25% of all online sales, which outpaces desktop sales. By 2028, mobile is expected to drive approximately $255.8 billion of the total social media advertising market. Businesses must create effective strategies to target mobile-centric customers. According to a report, 61% of consumers are more likely to buy from websites that are mobile-friendly.

However, acquiring any customer won’t help you. You must acquire relevant users and keep them engaged. This is where performance marketing comes into play.

In this article, we’ll learn the role of performance marketing and the strategies for mobile marketing. Also, learn the trends in mobile marketing!

What is the Role of Performance Marketing?

It is a data-driven model of advertising. The advertiser pays only when results are achieved, such as leads, clicks, and sales. Traditional advertising models used to charge advertisers for impressions or views. However, performance marketing is centred around measurable results. It is perfect for mobile-first marketing, adjusting targeting, real-time optimization of campaigns, and getting mobile users engaged.

Performance marketing strategies include CPC, CPI pricing models. It lets businesses track, measure, and optimize campaigns based on tangible outcomes, which leads to better utilization of resources and budget. Businesses that use these reports generate 2x higher ROI. It also enhances the customer experience and real-time engagement.

Strategies for Mobile Marketing

Here are some of the strategies of mobile marketing that grow your business

Mobile Optimization: A mobile-friendly website for engaging users effectively. Brands must ensure that their websites are responsive, quick, and offer an intuitive user experience. Use simple navigation, a readable font, and interactive buttons to retain the users. Search engine optimization for mobile helps in enhancing visibility on search engines.
SMS Marketing: Text messaging is one of the most effective channels for direct communication. SMS marketing boosts a high open rate. Brands can use this channel to send promotional messages, reminders, and updates directly to customers. However, we should obtain explicit consent from the customers before sending them the messages to maintain trust and confidence.
Mobile App: Having a mobile app enhances customer engagement and loyalty. The app provides a platform for brands to provide a personalized experience. It also offers personalized content, loyalty programs, and offers. Enable push notifications to keep the users aware and encourage them to engage with you more frequently.
Location-based Marketing: Location-based marketing allows businesses to send targeted messages to users based on geographical location. It is effective for brick-and-mortar stores. For example, a restaurant can send discount coupons to nearby customers via push notifications. Geo-targeting enhances relevance and boosts foot traffic and sales.
Content Marketing: Create informative, engaging, and mobile-friendly content that is essential for attracting and retaining customers. Brands should focus on short and engaging formats such as videos, reels, and infographics that are easily consumable on mobile devices. You can use user-generated content to improve authenticity and build community engagement.
Social Media: Social media platforms are accessible through mobile devices, which makes them an important part of mobile marketing. Brands should establish a strong social media presence and create mobile-friendly content that promotes sharing and interacting with content. Short videos, interactive content can help in capturing attention and drive engagement on social media platforms.

Trends in Mobile Marketing

The reason that mobile marketing is becoming so popular is that more and more people are using mobile devices, especially smartphones. According to a report, the number of mobile subscriptions globally is over 6 billion and is projected to reach over 7.6 billion by 2027. Here are some of the current mobile marketing trends

Shopping: According to Statista, the percentage of retail sales on mobile went down from 3.5 in 2018 to almost double, 6.9 in 2022, and is expected to reach more than 10% by 2025. The scope of mobile marketing is not limited to selling products, but it’s a fact that buyers are more comfortable making purchases from mobile devices. Mobile marketing is the best way to communicate time-sensitive offers such as flash sales, in-store promotions, etc.
Video Content: The trend of short videos is becoming so popular that marketers are utilizing it and making short educational videos. You can also send videos via MMS, multimedia messaging, as long as they have permission from the user.
Location-based Marketing: Local businesses are investing hugely in targeting customers who are nearby. According to a report, ad spending on location-based campaigns in the United States, which was 21.4% in 2018, will surpass $32 billion. With the help of geo-fencing and geo-tracking, it is easy to send messages to users who are nearby.
5G: 5G technology lets you download quickly, make effective communication, and support virtual reality and augmented reality. Global News Wire projected that the 5G services market, which includes commercial and consumer usage and will reach 1.87 trillion by 2030. It lets you engage with users quickly.
AI-powered Personalization: Artificial Intelligence is transforming mobile marketing by enabling brands to send hyper-personalized content and suggestions in real time. It boosts customer engagement and retention.

Performance marketing for mobile devices is dynamic and evolving. It evolves around creating sensible strategies that drive conversion and engagement rage. It helps in building long-term engagement, scalable growth, and loyal customers if it also helps in measuring the success of social media campaigns. Lumia 360 also offers digital solutions to small and medium enterprises. It has increased the lead generation of our clients. To know more about our services, email us at info@lumia360.com or call us at 514-668-5599.