Voice search is crucial for your business to remain competitive in today’s SEO market. In the US and UK, 28% of consumers claim to use voice search assistants daily. Optimizing it provides a huge opportunity for your business.
50% of all internet searches are voice-activated, and this number is expected to increase more. By developing a smart voice optimization SEO strategy, you can gain a competitive edge by delivering content in a format that your audience prefers. It enhances the overall customer experience. Sales from voice search are expected to reach $40 billion in 2025.
In this article, we’ll learn why voice search is important and what its characteristics are. Also, learn the best practices for improving it. In the end, we’ll study the case studies of various brands that have utilized it for growing their business.
Why is Voice Search Optimization Important and What are its characteristics?
Voice search optimisation refers to a process of optimizing websites and content for voice searches to enhance visibility and ranking in voice search results. With voice-activated virtual assistants such as Amazon Alexa and Google Assistant, voice-oriented searches are becoming very popular. This makes voice search optimization an essential part of SEO.
It also helps you in reachingng more people than text-based searches. According to Statista, the number of people using digital voice assistants is expected to grow.
It increases the visibility of your brand. When your content is shared by voice assistants, it increases brand awareness. It also helps in building trust with your target audience and enhances the user experience of your customers.
Here are some of the characteristics of Voice Search queries
- Conversational Tone: These search queries are more conversational and natural.
- Long Tail Keywords: These search queries are longer and more specific. It is because people use voice search to ask specific questions.
- Local Focus: These search queries are more focused on local information.
Best Practices for Improving Voice Search
Here are some of the best practices to optimize it
- Research Keywords: Researching target keywords specifically for voice search can help in improving the chances of your content being provided to users using voice assistants for answers. Focus more on long-tail keywords, conversational keywords, and question keywords.
- Analyze Search Results For Keywords: Analyze what is appearing on the search engine result page. It helps in understanding what type of content is likely to appear in search results. SERP features are additional elements on the SERP. It adds something new to the search result beyond the standard blue links. According to a study, 70% of all answers returned from voice assistants occupied a SERP feature.
- Optimise Website Content: Optimize existing content for keywords you want to target in voice search. Conduct regular content audits. Use natural language to match the natural language or conversational tone of these queries. Also, incorporate keywords naturally. Use schema markup to provide search engines with more content and increase the probability of getting SERP features. You can create an FAQ section at the bottom of a website page. Provide information or answers.
- Technical SEO: Technical seo is the process of optimizing a website to make it more accessible, indexable, and crawlable by search engines. Focus on the user experience to improve the technical seo. Improve the page load speed of your website, optimize your website for mobile, use Hypertext Transfer Protocol Secure (HTTPS), etc, to improve the technical seo. Also, make your website more responsive.
- Track Performance: Track your search engine ranking and SERP features for the keyword you are targeting. Identify the opportunities for optimisation.
- Local SEO: Local seo is the process of optimizing your online presence for local traffic, awareness, and visibility. Voice assistants often rely on local directories such as Google Business Profile, etc, to provide answers for local queries. To improve your local seo, optimize your Google Business profile. According to a report, 46% of voice searches have local intent. Target local keywords for improving local visibility. Use other local directories as well to list your business and its relevant information based on geographical location.
Examples of various Brands that have utilised Voice Search Optimization
Here are some examples of brands that have utilised voice search to improve their business
- Domino’s and Nestle: They have improved their engagement through voice-activated services. VSO led to building trust, especially via mobile and local SEO.
- Salesforce: Salesforce launched an Einstein Voice for easier data collection and analysis by using verbal requests.
- SAP: It partnered with brands like Honeywell for voice-enabled search services in warehousing and manufacturing.
- Software Solution Providers: These providers implemented an AI-driven voice search system for customer inquiries. It led to a 40% reduction in response time and led to customer satisfaction.
- Wholesale Distributor: They distributed a voice-activated ordering system, which resulted in a 25% increase in order frequency and streamlined the supply chain.
- Industrial Equipment Manufacturer: They integrated a voice search into e-commerce platforms, which led to a 15% increase in online sales.
Voice search optimization helps in driving more leads to your business. By following the above-mentioned practices, you can optimize it for your business. Voice searches are increasing day by day; hence, optimizing voice search is very important. Lumia 360 provides digital solutions to grow your business. Our team of experts will guide you through the customer journey and help in attracting more leads. To know more about our services, email us at info@lumia360.com or call us at 514-668-5599.
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