Email marketing is a very popular and successful marketing strategy. Creating a good email may sound easy, but it is not easy to create an engaging email. A. good email marketing design is important to grab the recipient’s attention, and it is easy to understand. You must incorporate relevant content and other elements of design in your email.
Visual relief doesn’t mean adding images to an email. There are various ways to incorporate visual elements that add value to your email. Visual content encompasses video, images, GIFs, and more. According to Vinngage, 49% of marketers rate visual marketing as an important marketing strategy. According to Brain Rules, people will remember only 10% of information they hear, but three days later, however, users retain 65% of information they saw after three days. Two-thirds of users prefer emails that are primarily image-based.
In this blog, we’ll learn what email marketing design is and, types of visuals used in email marketing. Also, why do we need visuals in email marketing?
What is email marketing design, and what are its types?
Crafting an email might look easier than it is. Email marketing design is the process of crafting and designing emails to make them more attractive, engaging, and easy to read. It ensures that your email lands in the user’s inbox and not in a spam folder. It also ensures that your email is attractive enough to grab the attention of users. It is more concerned with the appearance of your email than the content of it. The way you design your email determines how attention-grabbing your email is.
An important email covers all your A good email design helps email Marketing to boost your business, attract new customers, and build relationships. You can use multiple visuals in your email, such as images, video, GIFs, infographics, case studies, social media posts, user-generated content, etc. You can also add interactive elements i.mn your design, such as image carousel, interactive quizzes, etc. To create a sense of urgency, you can use a countdown timer. Adding a background image can enhance the overall aesthetic of your email. If you want the users to reach a specific landing page, you can use a QR code. Remember, visual content is easier to share on social media and other platforms.
Why do we need visuals in email marketing
Text and engaging subject lines are insufficient to create an effective email design. You should create various types of email visuals to make your email more engaging and converting. According to Venngage research, half of marketers think of visual marketing as an extremely important aspect of a strategy. At the same time, according to Statista, the number of businesses using video in their emails has increased from 32% to 47%.
These statistics highlight the importance of visual elements in email marketing. It helps in capturing attention, delivering your message more clearly, and boosting engagement. It also makes your email more readable. Emails that include graphs have a 27% open rate and a 4.5% click-through rate. These elements also help in strengthening brand identity and creating an emotional connection with users.
All these factors put together will boost your campaign performance and enhance sales.
Best practices for using images in email marketing
Here are some of the best practices to use an image in email marketing
- Balance: Creating the right balance of images is important so that you can keep your users interested in the content of your email without bombarding them with lots of text or images. Using too many images can make your content lose its effectiveness. Also, emails that rely heavily on email will most likely be flagged as spam. The ideal ratio is 60% text and 40% images. It keeps your email engaging.
- Mobile-friendly: 85% of users use smartphones to access their emails. Mobile devices drive between 26% to 78% of email opens, depending on your goal, target audience, and product type. So many emails are read on mobile devices, hence it is important to optimize images for mobile. Create an image that will appeal to your target audience. Select images that load easily on all screen sizes.
- Testing: Before you launch your campaign, it is important to test your email and fix any issues with embedded images. Send test emails to different services such as Google, Yahoo, etc. This will help in ensuring that your image loads correctly across multiple browsers and platforms. Irrespective of the trials, always consider that your receipts platform might not lead to your image, hence use alt text and use techniques like personalization to target them.
- Alt Text: While using images in an email, it is best to have a backup plan in case your embedded image doesn’t load. Alt text is a small description of the image that gives context to the readers if the image is blocked or disabled by the email server. Using alt text makes your email more accessible, helping visually impaired recipients understand the message.
- Brand Identity: Using your images in such a way that they help in building a Brand identity and complement your content. Avoid using images that confuse your readers or distract them from the main plot of the content.
- Clickable Images: Make your images more interactive or clickable to drive traffic to websites or landing pages. You can use images to enhance CTAs and make them more attention-grabbing and engaging.
Visual elements are powerful tools to make your email more engaging. By maintaining the right balance between these visual elements and text, optimizing for mobile devices, adding alt text, etc, can improve the performance of your email campaign. Testing your emails on different servers and devices can help you optimize them. Lumia 360 provides digital solutions to small and medium-sized businesses to build a strong, positive online presence. Our skilled staff and latest technologies and software enable us to create smart solutions that boost the sales of our clients. To know more about our services, email us at info@lumia360.com or call us at 514-668-5599.
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